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Kimmel, Allan J.

Libros de: Kimmel, Allan J.

Mostrando 3 libros encontrados. (1 páginas).

  • Psychological Foundations of Marketing

    Psychological Foundations of Marketing

    Kimmel, Allan J.

    Routledge (2012)

    valoración

    • EAN: 9780415620017
    • Páginas: 304
    • Fecha de edición: 2012

    pvp.67,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of ...

  • Connecting With Consumers "Marketing For New Marketplace Realities"

    Connecting With Consumers "Marketing For New Marketplace Realities"
     Marketing For New Marketplace Realities

    Kimmel, Allan J.

    Oxford University Press (2010)

    valoración

    • EAN: 9780199556519
    • Páginas: 352
    • Fecha de edición: 2010

    pvp.43,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility ...

  • Marketing Communication. New Approaches, Technologies, And Styles.

    Marketing Communication. New Approaches, Technologies, And Styles.

    Kimmel, Allan J.

    Oxford University Press (2005)

    valoración

    • EAN: 9780199276950
    • Páginas: 299
    • Fecha de edición: 2005

    pvp.36,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Marketing Communication: New Approaches, Technologies, and Styles" brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the ...