Halliday, M.
Libros de: Halliday, M.
Mostrando 1 libros encontrados. (1 páginas).
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Marketing And Financial Management: New Economy - New Interfaces.
Halliday, M. Walters, David
Macmillan Publishers (2004)
- EAN: 9781403940971
- Páginas: 277
- Fecha de edición: 2004
pvp.42,85 €
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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and ...