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Hackley, Christopher

Libros de: Hackley, Christopher

Mostrando 3 libros encontrados. (1 páginas).

  • Marketing in Context "Setting the Scene"

    Marketing in Context "Setting the Scene"

    Hackley, Christopher

    Palgrave (2013)

    valoración

    • EAN: 9781137297105
    • Páginas: 236
    • Fecha de edición: 2013

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer ...

  • Marketing "A Critical Introduction"

    Marketing "A Critical Introduction"
     A Critical Introduction

    Hackley, Christopher

    Sage Publications (2009)

    valoración

    • EAN: 9781412911498
    • Páginas: 192
    • Fecha de edición: 2009

    pvp.33,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done ...

  • Advertising And Promotion: Communicating Brands.

    Advertising And Promotion: Communicating Brands.

    Hackley, Christopher

    Sage Publications (2005)

    valoración

    • EAN: 9780761941545
    • Páginas: 280
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a detailed account of contemporary marketing practice that draws on original research and first-hand infomration from top international agencies. Framed within a theoretical stance it considers both the production and the consumption of ...