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Gilbert, David
Libros de: Gilbert, David
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Retail Marketing Management
Gilbert, David
Pitman Publishing Ltd. (2003)
- EAN: 9780273655114
- Páginas: 457
- Fecha de edición: 2003
pvp.67,90 €
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The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature ...
