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Ford, Jane
Libros de: Ford, Jane
Mostrando 3 libros encontrados. (1 páginas).
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Strategic Marketing "Creating Competitive Advantage"
Creating Competitive AdvantageFord, Jane Ibrahim, Essam West, Douglas C.
Oxford University Press. (2010)
- EAN: 9780199556601
- Páginas: 616
- Fecha de edición: 2010
pvp.55,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors ...
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A Social Theory Of The Wto. Trading Cultures.
Ford, Jane
Macmillan Publishers (2003)
- EAN: 9780333998403
- Páginas: 218
- Fecha de edición: 2003
pvp.99,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Traditional theories suggest that developing countries lack influence in the trade regime. In this text, Jane Ford uses a social theory or constructivist approach to show that developing countries played a critical role in strengthening ...
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Sales Management: a Global Perspective
Ford, Jane Honeycutt, Earl
Routledge (2003)
- EAN: 9780415300445
- Páginas: 352
- Fecha de edición: 2003
pvp.49,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Designed to prepare upper-level undergraduate and graduate business students for work in the field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.
