Fisk, P.
Libros de: Fisk, P.
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Interactive Services Marketing
Fisk, P.
Houghton Mifflin International (2003)
- EAN: 9780618312849
- Páginas: 320
- Fecha de edición: 2003
pvp.60,11 €
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The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...