Fisk, P.

Libros de: Fisk, P.

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  • Interactive Services Marketing

    Fisk, P.

    Houghton Mifflin International (2003)

    valoración

    • EAN: 9780618312849
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.60,11 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...