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Esen, Rita

Libros de: Esen, Rita

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  • Online Marketing: a Customer-Led Approach.

    Online Marketing: a Customer-Led Approach.

    Charlesworth, Alan Esen, Rita Gay, Richard

    Oxford University Press (2006)

    valoración

    • EAN: 9780199265855
    • Páginas: 528
    • Fecha de edición: 2006

    pvp.60,05 €

    Disponible entre 11 y 20 dias

    "Online Marketing: A Customer Led Approach" provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts ...