Esen, Rita
Libros de: Esen, Rita
Mostrando 1 libros encontrados. (1 páginas).
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Online Marketing: a Customer-Led Approach.
Charlesworth, Alan Esen, Rita Gay, Richard
Oxford University Press (2006)
- EAN: 9780199265855
- Páginas: 528
- Fecha de edición: 2006
pvp.60,05 €
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"Online Marketing: A Customer Led Approach" provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts ...