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Duffy, Neil
Libros de: Duffy, Neil
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Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands
Duffy, Neil
Wiley & Sons Ltd. (2003)
- EAN: 9780470850527
- Páginas: 256
- Fecha de edición: 2003
pvp.41,90 €
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"Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage ...
