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Desmond, John

Libros de: Desmond, John

Mostrando 2 libros encontrados. (1 páginas).

  • Fundamentals Of Marketing

    Fundamentals Of Marketing

    Desmond, John Stone, Marilyn A.

    Routledge (2007)

    valoración

    • EAN: 9780415370974
    • Páginas: 384
    • Fecha de edición: 2007

    pvp.52,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Fundamentals of Marketing" provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public ...

  • Consuming Behaviour

    Consuming Behaviour

    Desmond, John

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333949924
    • Páginas: 430
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book ...