Libros de: Christopher, Martin

Mostrando 2 libros encontrados. (1 páginas).

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  Marketing: a Complete Guide
  

  Christopher, Martin Mcdonald, Malcolm

  Macmillan Publishers (2003)

  

  • EAN: 9780333994375
  • Páginas: 448
  • Fecha de edición: 2003

  pvp.49,90 €

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  Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial ...

  

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  Marketing Logistics. Customer Service and Supply Chain Strategy.
  

  Christopher, Martin Peck, H.

  Butterworth-Heinemann (2003)

  

  • EAN: 9780750652247
  • Páginas: 158
  • Fecha de edición: 2003

  pvp.40,95 €

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  This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which ...