Winning at Innovation "The A-to-F Model"

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Kotler, Philip, Trías de Bes, Fernando

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pvp.26,50 €

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ISBN:9780230343436
Editorial: Palgrave
Fecha de la edición:2011
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Nº Pág.:288
Idiomas:Ingles

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/ Gestión de Empresas

Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trias de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation

Introduction Entrepreneurial Barriers To Innovation PART I Overall Picture Of The A-To-F Model Activators Browsers Creators Developers Executors Facilitators The Advantages Of Designing Innovation Processes With The A-To-F Model Annex I - Examples Of Processes Design Using The A-To-F Model Annex II - Detail Of Collaboration Tasks And Examples PART II Planning Innovation Metrics How To Foster a Creative Culture Incentive And Rewards

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