This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.
Contents: Foreword Peter J. Buckley Introduction Jens Gammelgaard and Christoph Dorrenbacher PART I: INTERNATIONAL MARKET DEVELOPMENTS AND FIRM PERFORMANCE 1. How Mergers and Acquisitions Restructured the International Brewery Industry 2000 - 2010 - and Why Kurt Pedersen, Erik S. Madsen and Lars Lund-Thomsen 2. Market Leadership, Firm Performance and Consolidation in the Central and Eastern European Brewing Sector Kristian Jakobsen PART II: HOST COUNTRY INSTITUTIONAL EFFECTS 3. Reaching Distant Parts? The Internationalization of Brewing and Local Organizational Embeddedness Graham Hollinshead and Mairi Maclean 4. Market Integration and Transportation: Beer in Lao PDR Magnus Andersson and Ari Kokko PART III: MULTI-POINT COMPETITION AND RIVALRIES 5. The Estonian Beer Market: The Battle for Market Leadership Jorma Larimo, Andres Kuusik and Urmas Varblane 6. Carlsberg in India: Entry Strategy in Global Oligopolistic Industries Anne K. Hoenen and Michael W. Hansen PART IV: CROSS-BORDER M&A INTEGRATION AND SUBSIDIARY DEVELOPMENT 7. Subsidiary Strategic Responsibilities and Autonomy in Carlsberg Jens Gammelgaard and Bersant Hobdari 8. Post-acquisition Resource Redeployment and Synergy Creation: The Case of Heineken's Large Acquisitions Scottish & Newcastle and FEMSA Christoph Dorrenbacher and Andreas Zaby PART V: LEADERSHIP AND INTERNATIONALIZATION 9. Leadership and Preparedness to Internationalize in the Brewing Industry: The Case of Asahi Breweries of Japan Christopher Williams, Seijiro Takeshita, Melanie Gilles, Carolin Ruhe, Janne Smith and Svenja Troll 10. The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization Ian M. Taplin, Jens Gammelgaard, Christoph Dorrenbacher and Mike Geppert PART VI: BOUNDLESS CUSTOMER INTERFACES: SOCIAL MEDIA AND TOURISM 11. The Use of Social Media in the Beer Brewing Industry Nicolai Pogrebnyakov 12. Sun, Alcohol and Sex: Enacting Beer Tourism Ana Maria Munar Index.
