The Digital Transformer's Dilemma "How to Energize Your Core Business While Building Disruptive Products and Services"

por Frankenberger, Karolin; Mayer, Hannah; Reiter, Andreas; Schmidt, Markus
The Digital Transformer's Dilemma "How to Energize Your Core Business While Building Disruptive Products and Services"
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ISBN: 978-1-119-70130-9
Editorial: Wiley & Sons Ltd.
Fecha de la edición: 2020
idioma: Ingles
Nº Pág.: 400


pvp.36.95 €

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Resumen del libro

Reseña: Bring your company into the digital era without compromising your core business In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business. The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: Crafting a flexible organizationUsing technology as a driverDesigning the necessary processesBuilding transformational leaders'Right-skilling' the workforce of the futureGalvanizing cultural changeThe Digital Transformers Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page. Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
indice: Introduction: The Digitization of Your Core Business Is Necessary, But the Future of Your Company Lies in Its New, Disruptive Business Parts 1: Why to Act Chapter 1: Act or Die, Pretty Soon Part 2: What to Do Chapter 2: How to Make Your Strategy, Business Model, and Digital Initiatives Stop Fighting Each Other and Work Together Part 3: How to Do It Chapter 3: Organization: How to Develop a Flexible Organization Chapter 4: Technology: How to Use Technology as a Driver for the Transformation Chapter 5: Processes: How to Get Stuff Done Chapter 6: Leadership: What to Look for in Leaders and How to Find Them Chapter 7: People: What to Look for in Talent and How to Develop the Workforce of the Future Chapter 8: Culture: How to Galvanize an Organization and Help Your People Pull Together Part 4: Where to See Results Chapter 9: Because Youre Not Doing This for Fun But for Results Conclusion: Reinvent Your Organization by Putting the Pieces Together Notes Resources Acknowledgments About the Authors Index


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