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Mostrando 52715 libros encontrados. (2636 páginas).
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Fundamentals of Sport Marketing
Pitts, Brenda Stotlar, David
Fitness Information (2013)
- EAN: 9781935412403
- Páginas: 478
- Fecha de edición: 2013
pvp.89,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of ...
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The Velvet Revolution at Work "Rise of Employee Engagement, the Fall of Command and Control"
Smythe, John
Ashgate (2013)
- EAN: 9781409443247
- Páginas: 210
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
What drives or delivers engaged people? Employers need to focus on creating the right conditions. Employers can't impose engagement: people need to choose to engage themselves. In The Velvet Revolution at Work, the follow-up to ...
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Cases on Management, Leadership & Organisations
Sinding, Knud
Samfundslitteratur (2012)
- EAN: 9788759316986
- Páginas: 213
- Fecha de edición: 2012
pvp.36,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The realities of organisational life seem a far departure from what is taught in the classroom, particularly if one has never before worked for an organisation. The examples presented in this book bring to life ...
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Advertising & Brand Building "Principles and Case Studies"
Pongiannan
Nova Science Publishers (2013)
- EAN: 9788177083156
- Páginas: 208
- Fecha de edición: 2013
pvp.43,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has become the most crucial and important part of marketing strategies. Attracting and retaining consumers is a challenging ...
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Plague and Public Health in Early Modern Seville
Wilson Powers, Kristy
University of Rochester Press (2013)
- EAN: 9781580464512
- Páginas: 152
- Fecha de edición: 2013
pvp.74,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Plague and Public Health in Early Modern Seville offers a reassessment of the impact of plague in the early modern era, presenting sixteenth-century Seville as a case study of how municipal officials and residents worked ...
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Handbook of Contemporary Marketing in China "Theories and Practices"
Wang, Chenglu
Nova Science Publishers (2013)
- EAN: 9781622576432
- Páginas: 302
- Fecha de edición: 2013
pvp.89,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides ...
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Transforming Big Pharma "Assessing the Strategic Alternatives"
Ansell, John
Gower Publishing (2013)
- EAN: 9781409448273
- Páginas: 204
- Fecha de edición: 2013
pvp.94,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
In Transforming Big Pharma John Ansell addresses critically how strategy works in the pharmaceutical industry. The long-standing dearth of new products has led to a growing shortfall in revenues. Ansell assesses the wide range of ...
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The Optical Munitions Industry in Great Britain, 1888-1923
Sambrook, Stephen C.
Pickering And Chatto (2013)
- EAN: 9781848933125
- Páginas: 272
- Fecha de edición: 2013
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
The story of the optical munitions industry embraces not only entrepreneurship and invention, but also aspects of military technology and international politics. Running counter to the general decline of technological industries in post-Victorian Britain, optical ...
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Eastern European Railways in Transition "Nineteenth to Twenty-first Centuries"
Jacolin, Henry Roth, Ralf
Ashgate (2013)
- EAN: 9781409427827
- Páginas: 366
- Fecha de edición: 2013
pvp.94,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
During the nineteenth century, railway lines spread rapidly across Europe, linking the continent in ways unimaginable to previous generations. By the beginning of the twentieth century the great cities of the continent were linked by ...
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Audit Effectiveness Meeting the IT Challenge
Omoteso, Kamil
Gower Publishing (2013)
- EAN: 9781409434689
- Páginas: 200
- Fecha de edición: 2013
pvp.74,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
In Audit Effectiveness, Dr Kamil Omoteso examines how information technology is changing the landscape for the audit profession as IT tools and techniques continue to be developed for auditors in the pursuit of quality, efficiency ...
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Corporate Social Performance in Emerging Markets "Sustainable Leadership in an Interdependent World"
Lakatos, Zsofia
Gower Publishing (2013)
- EAN: 9781409432647
- Páginas: 112
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate ...
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Women and Entrepreneurship "Female Durability, Persistence and Intuition at Work"
Avolio, Beatrice
Gower Publishing (2013)
- EAN: 9781409466185
- Páginas: 160
- Fecha de edición: 2013
pvp.74,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Women and Entrepreneurship comes from two authors with especially rich experience in this field of research. Embracing experience in a range of developed and developing countries and examining both dependent and independent roles, Beatrice Avolio ...
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The Musical Iconography of Power in Seventeenth-Century Spain and Her Territories
González, Sara
Pickering And Chatto (2013)
- EAN: 9781848933897
- Páginas: 256
- Fecha de edición: 2013
pvp.81,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
As Spain encountered economic and political crises in the seventeenth century, the imagery of musical performance was invoked by the state to represent the power of the monarch and to denote harmony throughout the kingdom. ...
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The Irrational consumer "Applying Behavioural Economics to Your Business Strategy"
Trevisan, Enrico
Ashgate (2013)
- EAN: 9781472413444
- Páginas: 142
- Fecha de edición: 2013
pvp.47,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The ...
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The Great Exhibition. A Documentary History "4 Vol. Set."
Cantor, Geoffrey
Pickering And Chatto (2013)
- EAN: 9781848933552
- Páginas: 1776
- Fecha de edición: 2013
pvp.473,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Great Exhibition of 1851 was the outstanding public event of the Victorian era. Housed in Joseph Paxton's glass and iron Crystal Palace, it presented a vast array of objects, technologies and works of art ...
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What the Next Generation of CMOs Know That You Don't
Sachs, Marylee
Gower Publishing (2013)
- EAN: 9781409455721
- Páginas: 160
- Fecha de edición: 2013
pvp.37,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, ...
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Safety Can't be Measured "An Evidence-Based Approach to Improving Risk Reduction"
Townsend, Andrew
Gower Publishing (2013)
- EAN: 9781409453116
- Páginas: 188
- Fecha de edición: 2013
pvp.74,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The British Prime Minister has avowed to 'kill off the health and safety culture' which he described as 'a monster'. Nonetheless, industries face ever increasing public expectation and legislative pressure to improve safety when, actually, ...
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Create a Healthy Workplace "Achieve a Healthy Bottom Line"
Cabanis-Brewin, Jeannette
Maven House Press (2013)
- EAN: 9781938548123
- Páginas: 240
- Fecha de edición: 2013
pvp.28,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
As organisations have flattened and software has driven decision making down to the customer-facing employee, we rely more and more heavily on flexibility, quick thinking, creative responses, and good ideas from these employees. In this ...
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American Pragmatism Organization
Kelemen, Mihaela
Ashgate (2013)
- EAN: 9781409427865
- Páginas: 282
- Fecha de edición: 2013
pvp.74,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Emerging during the late nineteenth century in the diverse scholarship of US commentators such as Charles Sanders Peirce, William James and John Dewey, American pragmatism shaped many intellectual currents within a range of disciplines including ...
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Business Leadership for it Projects
Lloyd, Gary
Gower Publishing (2013)
- EAN: 9781409456902
- Páginas: 128
- Fecha de edición: 2013
pvp.66,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The track record of IT projects is poor. Less than a third of IT projects deliver what they said they would, on schedule and on budget. The major cause of IT project failure is not, ...
