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Libros de Marketing
Mostrando 2394 libros encontrados. (120 páginas).
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Wally Olins On Brand
Olins, Wally
Thames & Hudson Ltd (2004)
- EAN: 9780500285152
- Páginas: 256
- Fecha de edición: 2004
pvp.17,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally ...
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Marketing Communications "A Brand Narrative Approach"
Dahlen, Micael
Wiley & Sons Ltd. (2010)
- EAN: 9780470319925
- Páginas: 606
- Fecha de edición: 2010
pvp.66,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, ...
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Marketing Research Essentials
Gates, Roger Mcdaniel, Carl
Wiley & Sons Ltd. (2010)
- EAN: 9780470169704
- Páginas: 510
- Fecha de edición: 2010
pvp.57,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book ...
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Business-to-Business Marketing
Hunter, Victor Jones, Susan K.
Racom Communications (2013)
- EAN: 9781933199450
- Páginas: 296
- Fecha de edición: 2013
pvp.67,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques. Excellent for both the classroom and boardroom.
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Contemporary Database Marketing "Concepts and Applications"
Spiller, Lisa D
Racom Communications (2013)
- EAN: 9781933199443
- Páginas: 360
- Fecha de edición: 2013
pvp.90,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
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Fundamentals of Sport Marketing
Pitts, Brenda Stotlar, David
Fitness Information (2013)
- EAN: 9781935412403
- Páginas: 478
- Fecha de edición: 2013
pvp.89,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of ...
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How to Get on to the High Street "A Guide to Getting Your Invention or Product Stocked and Sold"
Guinda, Louise
Harriman House Publishing (2013)
- EAN: 9781908003638
- Páginas: 0
- Fecha de edición: 2013
pvp.13,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives ...
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Handbook of Contemporary Marketing in China "Theories and Practices"
Wang, Chenglu
Nova Science Publishers (2013)
- EAN: 9781622576432
- Páginas: 302
- Fecha de edición: 2013
pvp.89,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides ...
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The Irrational consumer "Applying Behavioural Economics to Your Business Strategy"
Trevisan, Enrico
Ashgate (2013)
- EAN: 9781472413444
- Páginas: 142
- Fecha de edición: 2013
pvp.47,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The ...
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Advertising & Brand Building "Principles and Case Studies"
Pongiannan
Nova Science Publishers (2013)
- EAN: 9788177083156
- Páginas: 208
- Fecha de edición: 2013
pvp.43,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has become the most crucial and important part of marketing strategies. Attracting and retaining consumers is a challenging ...
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Retail And Channel Marketing
Castaldo, Sandro Grossoni, Monica Premazzi, Katia
Edward Elgar (2013)
- EAN: 9781782546184
- Páginas: 288
- Fecha de edición: 2013
pvp.99,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
his text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are ...
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Tratamiento y análisis de la información de mercados "Certificado de Profesionalidad de Marketing y Compraventa Intern"
Varios Autores
Centro Estudios Adams (2013)
- EAN: 9788490255056
- Páginas: 178
- Fecha de edición: 2013
pvp.29,00 €
En stock
La presente obra desarrolla la Unidad Formativa de Tratamiento y análisis de la información de mercados (UF1781), perteneciente al Módulo Formativo Transversal de Sistemas de Información de mercados (MF1007_3), que se enmarca en el Certificado ...
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Political Marketing "Strategic 'Campaign Culture'"
Gouliamos, Kostas Theocharous, Antonis
Routledge (2013)
- EAN: 9780415844567
- Páginas: 326
- Fecha de edición: 2013
pvp.121,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and ...
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Previsión de ventas y fijación de objetivos
Soret Los Santos, Ignacio
Esic (2013)
- EAN: 9788473569170
- Páginas: 261
- Fecha de edición: 2013
pvp.18,00 €
Sin Stock. Posibilidad entre 3 y 7 días
En la previsión de ventas ¿es posible acertar? ¿Acertar en +/- cuánto? ¿Con qué probabilidad? ¿Cuándo se puede saber que la previsión está bien hecha?
No se trata tanto de acertar como de cuantificar con ... -
Adland "A Global History of Advertising"
Tungate, Mark
Kogan Page (2013)
- EAN: 9780749464318
- Páginas: 272
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio ...
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Brand Breakout "How Emerging Market Brands Will Go Global"
Kumar, Nirmalya
Palgrave (2013)
- EAN: 9781137276612
- Páginas: 272
- Fecha de edición: 2013
pvp.24,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Ask a person on any street in the West to quickly name a brand from an emerging market and you will draw a blank. In fact, a study of western consumers revealed just how low ...
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Neuromarketing: cuando el Doctor Jekyll descubrió a Mr. Hyde
Garcia Palomo, Juan Pedro Martínez Montes, Esperanza
StarBook Editorial, S.A.
- EAN: 9788415457695
- Páginas: 190
pvp.24,90 €
Sin Stock. Posibilidad entre 3 y 7 días
"En un entorno altamente competitivo en el que las diferentes ofertas se parecen cada vez más, el CÓMO y no el QUÉ es el elemento esencial que separa el éxito del fracaso. Los procesos de ...
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Smartphones y tablets ¿enseñan o distraen? "Los efectos del marketing digital en niños y jóvenes"
Varios Autores
Esic (2013)
- EAN: 9788473569095
- Páginas: 161
- Fecha de edición: 2013
pvp.18,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Sin ninguna duda, el Festival Internacional «El Chupete» constituye un certamen destacado a nivel mundial en el que se analizan y premian las iniciativas de comunicación más importantes dirigidas al público infantil y juvenil. Pero ...
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Marketing for Cultural Organizations "New Strategies for Attracting Audiences"
Kolb, Bonita
Routledge (2013)
- EAN: 9780415626972
- Páginas: 200
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art ...
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Consumer Behaviour
Blythe, Jim
Sage Publications (2013)
- EAN: 9781446266458
- Páginas: 472
- Fecha de edición: 2013
pvp.55,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a ...
