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Mostrando 69484 libros encontrados. (3475 páginas).
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Dictionary of Marketing Communications
Govoni, N.
Russell Sage Foundation (2003)
- EAN: 9780761927716
- Páginas: 288
- Fecha de edición: 2003
pvp.39,47 €
Sin Stock. Posibilidad entre 11 y 20 dias
With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing The Dictionary of Marketing Communications reflects the changing dynamics of the marketing profession.
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Interactive Services Marketing
Fisk, P.
Houghton Mifflin International (2003)
- EAN: 9780618312849
- Páginas: 320
- Fecha de edición: 2003
pvp.60,11 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Second Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, ...
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Comparing Economic Systems in the Twenty-First Century
Gregory, Paul R.
Houghton Mifflin International (2003)
- EAN: 9780618261819
- Páginas: 544
- Fecha de edición: 2003
pvp.63,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
The definitive text in its field since 1975, the Seventh Edition continues the timely examination of different economic systems--both in theory and in practice. Gregory and Stuart have revamped the text to mirror major changes ...
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Development Projects for a New Millennium
Hira, A.
Praeger Publishers (2003)
- EAN: 9780275975036
- Páginas: 196
- Fecha de edición: 2003
pvp.22,27 €
Sin Stock. Posibilidad entre 11 y 20 dias
Economic matters entered a new phase of importance in the wake of the Cold War. Concerns within development-assistance efforts to the Third World have also shifted. The current macro-environment of development has been accompanied by ...
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Managing Teleworkers and Telecommuting Strategies
Vega, G.
Praeger Publishers (2003)
- EAN: 9781567205527
- Páginas: 234
- Fecha de edición: 2003
pvp.55,38 €
Sin Stock. Posibilidad entre 11 y 20 dias
Gina Vega's perspectives, supported by exhaustive research and fascinating insights, provide an important contribution to our understanding of what will come to be recognixed as one of the most significant social developments of the 20th ...
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The Techniques of Inner Leadership: Making Inner Leadership Work
Fairhalm, G.
Praeger Publishers (2003)
- EAN: 9780275980344
- Páginas: 270
- Fecha de edición: 2003
pvp.72,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Leadership is fundamentally different from management, but traditional leadership skills were based on an ill-fitting, management-oriented model. When leadership is recognized as a discrete professional specialty, new techniques and methods are needed to operationalize the ...
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Methods of Applied Mathematics with a MATLAB Overview
Davis, John B.
Birkhaüser (2003)
- EAN: 9780817643317
- Páginas: 740
- Fecha de edición: 2003
pvp.101,64 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Methods of Applied Mathematics with a MATLAB Overview" is devoted to the applications of Fourier analysis; topics encompass the classical applications in partial differential equations and boundary value problems as well as the concepts and ...
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Stochastic Inequalities and Applications
Gine, E.
Birkhaüser (2003)
- EAN: 9783764321970
- Páginas: 368
- Fecha de edición: 2003
pvp.170,67 €
Sin Stock. Posibilidad entre 11 y 20 dias
Concentration inequalities, which express the fact that certain complicated random variables are almost constant, have proven of utmost importance in many areas of probability and statistics. This volume contains refined versions of these inequalities, and ...
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Cognitive Economics
Bourgine, P.
Springer (2003)
- EAN: 9783540404682
- Páginas: 475
- Fecha de edición: 2003
pvp.109,56 €
Sin Stock. Posibilidad entre 11 y 20 dias
The social sciences study knowing subjects and their interactions. A "cognitive turn", based on cognitive science, has the potential to enrich these sciences considerably. Cognitive economics belongs within this movement of the social sciences. It ...
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The Ultimate Book of Business Skills - the 100 Most Important Techniques for Being Successful in Busines
Grundy, Tony
Capstone (2003)
- EAN: 9781841125473
- Páginas: 256
- Fecha de edición: 2003
pvp.27,43 €
Sin Stock. Posibilidad entre 11 y 20 dias
There is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. No matter how much experience you have, everyone can make mistakes. The Ultimate Book of Business Skills points ...
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Jihad on Wall Street: Defending the World's Markets in an Age of Terror
Crawford, W.
Wiley & Sons Ltd. (2003)
- EAN: 9780471433057
- Páginas: 352
- Fecha de edición: 2003
pvp.33,45 €
Sin Stock. Posibilidad entre 11 y 20 dias
Wall Street, and financial markets in general, face an entirely new world post-September 11. "Jihad on Wall Street" is addresses the extent of America's (and the capitalist world's) exposure to economic terrorist warfare. It examines ...
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Health Information Management
Berg, Marc
Routledge (2003)
- EAN: 9780415315197
- Páginas: 240
- Fecha de edición: 2003
pvp.34,31 €
Sin Stock. Posibilidad entre 11 y 20 dias
Featuring case studies and practitioner perspectives, this is an accessible textbook that combines theoretical backgrounds and starting points with practice-oriented guidelines and advice on the best methods for bringing these ideas to the challenges of ...
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Learning Maps and Memory Skills
Svantesson, I.
Kogan Page (2003)
- EAN: 9780749441289
- Páginas: 112
- Fecha de edición: 2003
pvp.13,72 €
Sin Stock. Posibilidad entre 11 y 20 dias
The learning map is a valuable note-taking technique, useful when planning, problem solving, summarizing and brain-storming. Maps can improve memory, save time, boost creative thinking skills and are a good way of getting organized. The ...
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From Dynasties to Dotcoms: The Rise, Fall and Reinvention of British Business in the Past 100 Years
Kennedy, C.
Kogan Page (2003)
- EAN: 9780749441272
- Páginas: 192
- Fecha de edición: 2003
pvp.34,36 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Money and Banking
Friedman, David
Kogan Page (2003)
- EAN: 9780899824703
- Páginas: 640
- Fecha de edición: 2003
pvp.103,03 €
Sin Stock. Posibilidad entre 11 y 20 dias
A survey of the role played by money and banking in the global economy. The book is an introduction for new bankers or students of banking, and a refresher for more experienced bankers preparing for ...
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Analyzing Financial Statements
Ruth, G.
Kogan Page (2003)
- EAN: 9780899824956
- Páginas: 344
- Fecha de edición: 2003
pvp.120,23 €
Sin Stock. Posibilidad entre 11 y 20 dias
This guide to financial statements gives step-by-step procedures for analysing income statements, balance sheets and pro forma statements. It explains in detail how to use cash flow statements to evaluate a borrower's needs, how to ...
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Economics: Fundamentals for Financial Services Providers
Hooks, J.
Kogan Page (2003)
- EAN: 9780899824949
- Páginas: 375
- Fecha de edición: 2003
pvp.120,23 €
Sin Stock. Posibilidad entre 11 y 20 dias
This comprehensive treatment of the economic principles which provide the foundation of the expanding financial services industry develops the concepts of supply and demand which drive market interest rates, wages and other prices. Exploring the ...
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Scoring Points: How Tesco Is Winning Customer Loyalty
Humby, C.
Kogan Page (2003)
- EAN: 9780749435783
- Páginas: 272
- Fecha de edición: 2003
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the ...
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Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions
Davis, A.
Kogan Page (2003)
- EAN: 9780749439255
- Páginas: 288
- Fecha de edición: 2003
pvp.30,87 €
Sin Stock. Posibilidad entre 11 y 20 dias
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or ...
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
Ind, Nicholas
Kogan Page (2003)
- EAN: 9780749441296
- Páginas: 224
- Fecha de edición: 2003
pvp.32,59 €
Sin Stock. Posibilidad entre 11 y 20 dias
