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Mostrando 69120 libros encontrados. (3456 páginas).

  • "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    "Just Ask a Woman": Cracking The Code Of What Women Want And How They Buy

    Quinlan, Mary Lou

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471369202
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a guide for marketers, advertisers and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores ...

  • The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    The Jericho Principle: How Companies Use Strategic Collaboration To Find New Sources Of Value

    Welborn, Ralph

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471327721
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text answers key questions about the effectiveness of organizational collaboration. It breaks down collaborative models to find the most effective and efficient ones and helps managers understand and launch strategic partnerships and alliances. Using ...

  • Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"

    Do-It-Yourself Advertising And Promotion: How To Produce Great Ads, Brochures, Catalogs, Direct Mail , "Web Sites, And More"
     Web Sites, And More

    Hahn, Fred

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471273509
    • Páginas: 384
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers ...

  • Corona: The Inside Story Of America'S 1 Imported Beer

    Corona: The Inside Story Of America'S 1 Imported Beer

    Goodman, Ellis

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471429968
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This is a business Cinderella success story of how the working man's brew of Mexico went from no presence in the United States to being the leading import beer consumed in just two decades. Author ...

  • Remaking The Global Economy

    Remaking The Global Economy

    Peck, Jamie Wai - Chung, Henry

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761948988
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.40,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    `This book skillfully navigates the shoals of place and space to explain the intricacies of globalization. For those interested in the changing geography of global capitalism, Peck and Yeung is a "must read"' - James ...

  • Globalisation, Economic Development And The Role Of The State

    Globalisation, Economic Development And The Role Of The State

    Chang, Ha-Joon

    Zed Books Ltd (2003)

    valoración

    • EAN: 9781842771433
    • Páginas: 335
    • Fecha de edición: 2003

    pvp.32,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The role of the state continues to be a key debate in economics and development studies. Dr ha-Joon Chang has been one of the leading voices questioning the axiomatic wisdom of what is called the ...

  • Beans: Four Principles For Running a Business In Good Times And Bad

    Beans: Four Principles For Running a Business In Good Times And Bad

    Yerkes, Leslie

    Jossey - Bass Publishers (2003)

    valoración

    • EAN: 9780787967642
    • Páginas: 150
    • Fecha de edición: 2003

    pvp.25,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of ...

  • Smart Things To Know About Mergers And Acquisitions

    Smart Things To Know About Mergers And Acquisitions

    Grundy, Tony

    Capstone (2003)

    valoración

    • EAN: 9781841120867
    • Páginas: 252
    • Fecha de edición: 2003

    pvp.32,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Mergers and acquisitions activity presents managers with one of the most formidable challenges of their careers. The decisions made during this phase will determine not only corporate success but personal success as well. To help ...

  • Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Passion Branding - Harnessing The Power Of Emotion To Build Strong Brands

    Duffy, Neil

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470850527
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.41,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Passion Branding" makes the case for sponsorship marketing as a key driver of incremental business. Sponsorship marketing is the association of a brand with a marketing asset, such as a sports event, and the leverage ...

  • Global Account Management

    Global Account Management

    Hennessey, Hubert

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470848920
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.51,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support ...

  • Zero Defect Hiring: a Quick Guide To The Most Important Decisions Managers Have To Make

    Zero Defect Hiring: a Quick Guide To The Most Important Decisions Managers Have To Make

    Dinteman. Walter

    Jossey - Bass Publishers (2003)

    valoración

    • EAN: 9780787964962
    • Páginas: 128
    • Fecha de edición: 2003

    pvp.22,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This easy-to-use guide offers managers a handy resource that takes them through all the necessary steps to successful hiring. Topics include planning, profiling, advertising, assessing (and rebuking) resumes, interviewing, legal and ethical guidelines for hiring, ...

  • Wealth Of Experience: Real Investors On What Works And What Doesn'T

    Wealth Of Experience: Real Investors On What Works And What Doesn'T

    Clarke, Andrew

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471226840
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.36,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Presenting a fresh approach to investment guidance, Wealth of Experience is built on real investors' stories about what has worked-and what hasn't worked-for them during their personal investment journeys. The Vanguard Group, one of the ...

  • Innovative Forms Of Organising: International Perspectives

    Innovative Forms Of Organising: International Perspectives

    Pettigrew, Andrew

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761964360
    • Páginas: 411
    • Fecha de edición: 2003

    pvp.54,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book presents novel theoretical ideas and empirical findings where the fields of strategizing and organizing meet. At this boundary lie many of the most crucial theoretical and practical issues for management and managing

  • The Economist'S Tale: a Consultant Encounters Hunger And The World Bank

    The Economist'S Tale: a Consultant Encounters Hunger And The World Bank

    Griffiths, Peter

    Zed Books Ltd (2003)

    valoración

    • EAN: 9781842771853
    • Páginas: 249
    • Fecha de edición: 2003

    pvp.33,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What really happens when the World Bank imposes its policies on a country? This is an insider's view of one aid-made crisis. Peter Griffiths was at the interface between government and the Bank. In this ...

  • Wall Street On Trial - a Corrupted State?

    Wall Street On Trial - a Corrupted State?

    O'Brien, James

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780470865743
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.39,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The crisis in the capital markets is not merely the result of venal personalities - although there are many in this story - but a system that allows for full expression of those characteristics. Looking ...

  • Leadership

    Leadership

    Northouse, Peter

    Russell Sage Foundation (2003)

    valoración

    • EAN: 9780761925668
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Third Edition of this bestselling text reviews and analyzes the foremost leadership theories, giving special attention to how each theoretical approach can be applied in real-world organizations. For anyone seeking to explore how an ...

  • Managerial Economics: Theory And Practice

    Managerial Economics: Theory And Practice

    Webster, Thomas J.

    Academic Press Inc. (2003)

    valoración

    • EAN: 9780127408521
    • Páginas: 600
    • Fecha de edición: 2003

    pvp.104,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with limited prior training in economics and quantitative methods. It ...

  • Reviving Traditions In Research On International Market Entry

    Reviving Traditions In Research On International Market Entry

    Li, Tiger

    Jai Press (2003)

    valoración

    • EAN: 9780762310449
    • Páginas: 160
    • Fecha de edición: 2003

    pvp.119,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent ...

  • Protecting Foreign Investment: Implications Of a Wto Regime And Policy Options

    Protecting Foreign Investment: Implications Of a Wto Regime And Policy Options

    Correa, Carlos

    Zed Books Ltd (2003)

    valoración

    • EAN: 9781842771839
    • Páginas: 177
    • Fecha de edición: 2003

    pvp.27,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The rich industrialized countries are insisting that the World Trade Organization (WTO) not only launches a new round of world trade negotiations, but that rules restricted to trade issues now be extended to protect foreign ...

  • The Sales Bible: The Ultimate Sales Resource

    The Sales Bible: The Ultimate Sales Resource

    Gitomer, Jeffrey

    Wiley & Sons Ltd. (2003)

    valoración

    • EAN: 9780471456292
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.29,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first ...