Libros de: Springer
Mostrando 21 libros encontrados. (2 páginas).
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B2b Brand Management
Kotler, Philip
Springer (2006)
- EAN: 9783540253600
- Páginas: 300
- Fecha de edición: 2006
pvp.49,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as ...

