Tu pedido
Libros de: Routledge
Mostrando 2727 libros encontrados. (137 páginas).
-
The Evaluation Of Transportation Investment Projects
Berechman, Joseph
Routledge (2009)
- EAN: 9780415777155
- Páginas: 426
- Fecha de edición: 2009
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Throughout the world, the use of some kind of a formal transportation project evaluation procedure is a requirement. Yet, by and large, these are partial; in fact, much weight is often placed on the initial ...
-
Innovation And Entrepreneurial Networks In Europe
Fernandez Perez, Paloma
Routledge (2009)
- EAN: 9780415454513
- Páginas: 248
- Fecha de edición: 2009
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
The entrepreneur is involved in the dance of two questions - what is needed and what is possible. The interplay of these two questions is an ongoing process and innovation varies internationally and regionally, depending ...
-
Advances In Strategic Corporate Entrepreneurship: Key And Current Readings
Herbert, Theodore
Routledge (2009)
- EAN: 9780415989589
- Páginas: 400
- Fecha de edición: 2009
pvp.53,85 €
Sin Stock. Posibilidad entre 11 y 20 dias
-
E-Relationships In Marketing: Advances In Theory And Practice
Sweeney, Arthur
Routledge (2009)
- EAN: 9780415990509
- Páginas: 224
- Fecha de edición: 2009
pvp.40,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take ...
-
Location, Location, Location: a Plant Location And Site Selection Guide
Meirleir, Marcel De
Routledge (2008)
- EAN: 9780789019677
- Páginas: 184
- Fecha de edición: 2008
pvp.20,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Choosing the right location for a business can assure its success, and avoid costly problems. Location, Location, Location examines this foundational aspect of business profitability, and outlines the principles and procedures necessary to identify an ...
-
Market Segmentation Success: Making It Happen!
Dibb, Sally
Routledge (2008)
- EAN: 9780789029188
- Páginas: 204
- Fecha de edición: 2008
pvp.46,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation ...
-
Concise Encyclopedia Of Professional Services Marketing
Clow, Kenneth E.
Routledge (2008)
- EAN: 9780789036902
- Páginas: 180
- Fecha de edición: 2008
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide ...
-
Monetary Policy And Central Banking In The Middle East And North Africa
Cobham, David
Routledge (2008)
- EAN: 9780415476430
- Páginas: 272
- Fecha de edición: 2008
pvp.123,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book examines monetary policy, central banking and exchange rate regimes in the Middle East and North Africa. Part I covers central banking and monetary policy, while Part II covers monetary policy and exchange rate ...
-
Digital Information And Knowledge Management: New Opportunities For Research Libraries
Sul Lee, Eun
Routledge (2009)
- EAN: 9780789035653
- Páginas: 140
- Fecha de edición: 2009
pvp.62,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Digital Information and Knowledge Management examines how academic librarians can use knowledge management to provide an increasing amount of electronic information to an expanding user base. Several of the countrys leading library administrators analyze these ...
-
Managing Organizational Change In Public Services: International Issues, Challenges And Cases
Todnem, Rune
Routledge (2009)
- EAN: 9780415467599
- Páginas: 304
- Fecha de edición: 2009
pvp.34,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Forming part of the Understanding Organizational Change series, Managing Organizational Change in Public Services focuses on the organizational dimension of change management in public services. Combining aspects of change management theory with 'real life practice ...
-
The Management Of Small And Medium Enterprises
Fink, Matthias
Routledge (2009)
- EAN: 9780415467247
- Páginas: 336
- Fecha de edición: 2009
pvp.101,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a ...
-
Interpretation In Social Life, Social Science, And Marketing
O'Shaughnessy, John
Routledge (2009)
- EAN: 9780415777582
- Páginas: 236
- Fecha de edición: 2009
pvp.145,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new ...
-
Mediating the Message
Shoemaker, Pamela
Routledge (2009)
- EAN: 9780415989145
- Páginas: 320
- Fecha de edición: 2009
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media ...
-
The European Union And The Social Dimension Of Globalization: How The Eu Influences The World
Orbie, Jan
Routledge (2008)
- EAN: 9780415466943
- Páginas: 264
- Fecha de edición: 2008
pvp.101,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This volume provides a comprehensive account of the European Unions social role in the world, assessing the EUs ability to shape the social aspect of globalization from both law and political science perspectives.
-
The Future Of European Foreign Policy
Jones, Erik
Routledge (2008)
- EAN: 9780415478717
- Páginas: 208
- Fecha de edición: 2008
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
The future of European foreign policy is of vital significance to the developing world order. The failure of US policy in Iraq has underscored the need for Europe to play a constructive global role. Nevertheless, ...
-
The Global Public Relations Handbook Revised And Expanded Edition: Theory, Research, And Practice
Krishnamurthy, Sandeep
Routledge (2009)
- EAN: 9780415995146
- Páginas: 992
- Fecha de edición: 2009
pvp.80,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Expanded and Revised Edition extends the discussion in the first volume on the history, development, and ...
-
Marketing And Promoting Electronic Resources: Creating The E-Buzz
Dubicki, Eleonora
Routledge (2009)
- EAN: 9780789035868
- Páginas: 256
- Fecha de edición: 2009
pvp.33,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? "Marketing and Promoting Electronic Resources: Creating the E-Buzz!" explains the foundations of marketing and ...
-
Energy Security: Europe'S New Foreign Policy Challenge
Youngs, Richard
Routledge (2009)
- EAN: 9780415478045
- Páginas: 256
- Fecha de edición: 2009
pvp.101,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The geopolitics of oil and gas have made a spectacular return to the international political agenda. The European Union (EU) has recognized the importance of incorporating energy security more systematically into foreign policy. It has ...
-
Rhetorical And Critical Approaches To Public Relations
Heath, Robert
Routledge (2009)
- EAN: 9780805864243
- Páginas: 392
- Fecha de edición: 2009
pvp.49,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and ...
-
Towards a New Executive Order In Europe?
Curtin, Deirdre
Routledge (2009)
- EAN: 9780415483131
- Páginas: 234
- Fecha de edición: 2009
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
The executive branch of government in Europe is being gradually transformed in several significant respects. First, executive power has been continuously strengthened at the EU level in the form of the European Commission, EU-level agencies ...
