2018 Routledge

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it ...

2018 Routledge

The workplace can be a hotbed of difficulty and incivility'from rumors spread about an individual, to the agonies of stress, to physical attacks and even death. Evidence suggests that not only does incivility have significant ...

2018 Routledge

There has been much written on the importance of responsibility accounting and integrated reporting to ensure business accountability, but not on how to be a responsible accountant. As the accounting profession is built on the ...

2018 Routledge

While there are signs of recovery from recent economic collapses, relatively few protective measures are in place in the United States to prevent future crises and widespread destruction of livelihoods around the globe. This book, ...

2018 Routledge

Behavioural economics and behavioural finance are rapidly expanding fields that are continually growing in prominence. While orthodox economic models are built upon restrictive and simplifying assumptions about rational choice and efficient markets, behavioural economics offers ...

2018 Routledge

Since the first edition of the title, ecotourism has become a major phenomenon in tourism and society in many countries and regions throughout the world. The profusion of experiences has generated a variety of means ...

2018 Routledge

Economics for an Information Age examines the central role of information within economics and society. The neoclassical economic model, taught as 'mainstream economics in universities around the world, relies on a mathematical model of 'resource ...

2018 Routledge

Science is increasingly defined by multidimensional collaborative networks. Despite the unprecedented growth of scientific collaboration around the globe - the collaborative turn - geography still matters for the cognitive enterprise. This book explores how geography ...

2018 Routledge

Economic theory and a growing body of empirical research support the idea that economic freedom is an important ingredient to long-run economic prosperity. However, the determinants of economic freedom are much less understood than the ...

2018 Routledge

Microeconomics in Context lays out the principles of microeconomics in a manner that is thorough, up to date, and relevant to students. Like its counterpart, Macroeconomics in Context, the book is uniquely attuned to economic, ...

2018 Routledge

Global business tends to be perceived as a number of individual but powerful multinational corporations, capable of controlling markets and influencing political decisions; in fact, global business is highly organized through a plethora of associations ...

2018 Routledge

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious ...

2018 Routledge

The business, commercial and public-sector world has changed dramatically since John Oakland wrote the first edition of Statistical Process Control - a practical guide in the mid-eighties. Then people were rediscovering statistical methods of 'quality ...

2018 Routledge

Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning ...

2018 Routledge

Recently, students and scholars have expressed dissatisfaction with the current state of economics and have called for the reintroduction of historical perspectives into economic thinking. Supporting the idea that fruitful lessons can be drawn from ...

2018 Routledge

The theory and practice of management accounting should be seen within the context of varieties of global capitalism, to appreciate its role as a 'calculative technology of capitalism' which is practiced on factory floors, corporate ...

2018 Routledge

Risk, Opportunity, Uncertainty and Other Random Models (Volume V in the Working Guides to Estimating and Forecasting series) goes part way to debunking the myth that research and development cost are somewhat random, as under ...

2018 Routledge

High Rise and Fall tells the story of how the European commercial property industry transformed from a local, small-scale business to an international, financially sophisticated, multi-billion-euro industry that was ultimately devastated by the 2008 crash. ...

2018 Routledge

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy ...

2018 Routledge

Ever since the 2007-8 global financial crisis and its aftermath, Hyman Minskys theory has never been more relevant. Throughout his career, Jan Kregel has called attention to Minskys contributions to understanding the evolution of financial ...