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Libros de: Racom Communications

Mostrando 2 libros encontrados. (1 páginas).

  • Contemporary Database Marketing "Concepts and Applications"

    Contemporary Database Marketing "Concepts and Applications"

    Spiller, Lisa D

    Racom Communications (2013)

    valoración

    • EAN: 9781933199443
    • Páginas: 360
    • Fecha de edición: 2013

    pvp.90,55 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.

  • Business-to-Business Marketing

    Business-to-Business Marketing

    Hunter, Victor Jones, Susan K.

    Racom Communications (2013)

    valoración

    • EAN: 9781933199450
    • Páginas: 296
    • Fecha de edición: 2013

    pvp.67,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques. Excellent for both the classroom and boardroom.