Libros de: Oxford University Press.

Mostrando 370 libros encontrados. (19 páginas).


  • Strategic Marketing "Creating Competitive Advantage"
    Creating Competitive Advantage

    Ford, Jane Ibrahim, Essam West, Douglas C.

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199556601
    • Páginas: 616
    • Fecha de edición: 2010

    pvp.55,30 €

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    The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors ...

  • Tocqueville "A Very Short Introduction"
    A Very Short Introduction

    Mansfield, Harvey S.

    Oxford University Press. (2010)

    valoración

    • EAN: 9780195175394
    • Páginas: 144
    • Fecha de edición: 2010

    pvp.11,65 €

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    No one has ever described American democracy with more accurate insight or more profoundly than Alexis de Tocqueville. After meeting with Americans on extensive travels in the United States, and intense study of documents and ...

  • Advertising "A Very Short Introduction"
    A Very Short Introduction

    Fletcher, Winston

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199568925
    • Páginas: 160
    • Fecha de edición: 2010

    pvp.11,65 €

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    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people ...

  • The Life Of Adam Smith

    Ross, Ian Simpson

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199550036
    • Páginas: 512
    • Fecha de edición: 2010

    pvp.36,40 €

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    This new edition of The Life of Adam Smith remains the only book to give a full account of Smith's life whilst also placing his work into the context of his life and times. Updated ...

  • Neoliberalism "A Very Short Introduction"
    A Very Short Introduction

    Steger, Manfred B.

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199560516
    • Páginas: 168
    • Fecha de edición: 2010

    pvp.11,65 €

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    Anchored in the principles of the free-market economics, 'neoliberalism' has been associated with such different political leaders as Ronald Reagan, Margaret Thatcher, Bill Clinton, Tony Blair, Augusto Pinochet, and Junichiro Koizumi. In its heyday during ...

  • How The Economy Works "Confidence, Crashes And Self-Fulfilling Prophecies"
    Confidence, Crashes And Self-Fulfilling Prophecies

    Farmer, Roger

    Oxford University Press. (2010)

    valoración

    • EAN: 9780195397918
    • Páginas: 160
    • Fecha de edición: 2010

    pvp.21,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    <"Of all the economic bubbles that have been pricked,>" the editors of The Economist recently observed, <"few have burst more spectacularly than the reputation of economics itself.>" Indeed, the financial crisis that crested in 2008 ...

  • The Oxford Handbook Of Human Resource Management

    Boxall, Peter Purcell

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199547029
    • Páginas: 680
    • Fecha de edición: 2008

    pvp.59,95 €

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    A comprehensive survey of the state of the discipline
    Each chapter summarises findings in particular areas of HRM, and summarises the latest research
    Contributions are written by leading international HRM academics and researchers ...

  • The Dragon'S Gift "The Real Story Of China In Africa"
    The Real Story Of China In Africa

    Brautigam, Deborah

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199550227
    • Páginas: 300
    • Fecha de edición: 2010

    pvp.27,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Is China a rogue donor, as some media pundits suggest? Or is China helping the developing world pave a pathway out of poverty, as the Chinese claim? In the last few years, China's aid program ...

  • Oxford Essential Spanish Dictionary

    Varios

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199576449
    • Páginas: 496
    • Fecha de edición: 2010

    pvp.8,75 €

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    The Oxford Essential Spanish Dictionary is a new compact Spanish-English and English-Spanish dictionary that offers up-to-date coverage of all the essential day-to-day vocabulary with over 40,000 words and phrases and 60,000 translations. This dictionary is ...

  • On Liberty And Other Essays

    Mill, John Stuart

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199535736
    • Páginas: 640
    • Fecha de edición: 2008

    pvp.12,50 €

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    Collected here in a single volume for the first time, On Liberty, Utilitarianism, Considerations on Representative Government, and The Subjection of Women show Mill applying his liberal utilitarian philosophy to a range of issues that ...

  • The Communist Manifesto

    Engels, Friedrich Marx, Karl

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199535712
    • Páginas: 96
    • Fecha de edición: 2008

    pvp.6,30 €

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    The Communist Manifesto is one of the most influential pieces of political propaganda ever written. It is a summary of the whole Marxist vision of history and is the foundation document of the Marxist movement.

  • Principles On Political Economy "With Chapters On Socialism"
    With Chapters On Socialism

    Mill, John Stuart

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199553914
    • Páginas: 512
    • Fecha de edición: 2008

    pvp.14,55 €

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    This volume unites, for the first time, Books IV and V of Mill's great treatise on political economy with his fragmentary chapters on socialism. It shows him applying his classical economic theory to policy questions ...

  • An Essay On The Principle Of Population

    Malthus, Thomas Robert

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199540457
    • Páginas: 208
    • Fecha de edición: 2008

    pvp.13,10 €

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    Malthus's Essay looks at the perennial tendency of humans to outstrip their resources: reproduction always exceeds food production. Today Malthus remains a byword for concern about man's demographic and ecological prospects.

  • Strategic Advertising Management

    Percy, Larry

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199532575
    • Páginas: 448
    • Fecha de edición: 2008

    pvp.49,50 €

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    Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans ...

  • Tax By Design "The Mirrlees Review"
    The Mirrlees Review

    Institute For Fiscal Studies

    Oxford University Press. (2011)

    valoración

    • EAN: 9780199553747
    • Páginas: 533
    • Fecha de edición: 2011

    pvp.79,95 €

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    Tax by Design identifies what makes a good tax system for an open developed economy in the 21st century and suggests how the UK tax system could be reformed to move in that direction. The ...

  • Public Finance And Public Choice "Analytical Perspectives"
    Analytical Perspectives

    Cullis, John

    Oxford University Press. (2009)

    valoración

    • EAN: 9780199234783
    • Páginas: 560
    • Fecha de edición: 2009

    pvp.53,85 €

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    Public Finance and Public Choice provides a solid foundation in contemporary public economics, analysing different theoretical approaches and contextualising the theory with relevant and up-to-date examples. The authors have retained the focus on the public ...

  • Dimensions Of Tax Design "The Mirrlees Review"
    The Mirrlees Review

    Institute For Fiscal Studies

    Oxford University Press. (2009)

    valoración

    • EAN: 9780199553754
    • Páginas: 1256
    • Fecha de edición: 2009

    pvp.138,30 €

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    The goal of the Mirrlees Review has been to identify what makes a good tax system for an open developed economy in the 21st century and to suggest how the UK tax system could be ...

  • Termites In The Trading System

    Bhagwati, Jagdish

    Oxford University Press. (2008)

    valoración

    • EAN: 9780195331653
    • Páginas: 139
    • Fecha de edición: 2008

    pvp.25,45 €

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    Jagdish Bhagwati, an internationally renowned economist known for his insightful analyses and elegant writing, here shines a critical light on Preferential Trade Agreements, revealing how the rapid spread of PTAs endangers the world trading system. ...

  • A Dictionary Of Finance And Banking

    Law, Jonathan

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199229741
    • Páginas: 471
    • Fecha de edición: 2008

    pvp.20,00 €

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    A comprehensive and authoritative dictionary with over 5,100 entries. Over 200 new entries have been added to this edition and it has been fully updated to reflect recent developments in the industry, such as structured ...

  • Investing Banking "Institutions, Politics, And Law"
    Institutions, Politics, And Law

    Morrison, Alan.

    Oxford University Press. (2008)

    valoración

    • EAN: 9780199544189
    • Páginas: 360
    • Fecha de edición: 2008

    pvp.27,30 €

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    Investment Banking: Institutions, Politics, and Law provides an economic rationale for the dominant role of investment banks in the capital markets, and uses it to explain both the historical evolution of the investment banking industry ...