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Libros de: Kogan Page
Mostrando 500 libros encontrados. (25 páginas).
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Understanding Markets and Strategy "How to Exploit Markets for Sustainable Business Growth"
Morley, Malcolm
Kogan Page (2014)
- EAN: 9780749471521
- Páginas: 372
- Fecha de edición: 2014
pvp.40,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the ...
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Managing Projects in Research and Development "Applying Effective Tools and Processes to R&D Initiatives"
Basu, Ron
Kogan Page (2014)
- EAN: 9780749471972
- Páginas: 288
- Fecha de edición: 2014
pvp.67,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
At a time when investment in new product development is at an all time high and innovation is recognised as the key the driver of business success, the need for successful R&D projects to lead ...
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Practical Enterprise Risk Management "How to Optimize Business Strategies Through Managed Risk Taking"
Taylor, Liz
Kogan Page (2014)
- EAN: 9780749470531
- Páginas: 328
- Fecha de edición: 2014
pvp.47,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
Practical Enterprise Risk Management addresses the real need for organizations to take more managed risks in order to maximise business strategies and achieve long term goals. Based on ISO 31000 and applying current best practice, ...
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Customer Innovation "Customer-Centric Strategy for Enduring Growth"
Debruyne, Marion
Kogan Page (2014)
- EAN: 9780749471644
- Páginas: 264
- Fecha de edición: 2014
pvp.39,95 €
En stock
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're ...
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Digital Wars "Apple, Google, Microsoft and the Battle for the Internet"
Arthur, Charles
Kogan Page (2014)
- EAN: 9780749472030
- Páginas: 344
- Fecha de edición: 2014
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of ...
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Digital Branding "A Complete Step-by-Step Guide to Strategy, Tactics and Measurement"
Rowles, Daniel
Kogan Page (2014)
- EAN: 9780749469955
- Páginas: 232
- Fecha de edición: 2014
pvp.33,80 €
En stock
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, ...
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Logistics and Retail Management "Emerging Issues and New Challenges in the Retail Supply Chain"
Fernie, John Sparks, Leigh
Kogan Page (2014)
- EAN: 9780749468231
- Páginas: 280
- Fecha de edición: 2014
pvp.59,95 €
En stock
The fourth edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted ...
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The Best Digital Marketing Campaigns in the World II "Mastering the Art of Customer Engagement"
Ryan, Damian
Kogan Page (2014)
- EAN: 9780749469689
- Páginas: 272
- Fecha de edición: 2014
pvp.26,95 €
En stock
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights ...
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Auto Brand "Building Successful Car Brands for the Future"
Parment, Anders
Kogan Page (2014)
- EAN: 9780749469290
- Páginas: 264
- Fecha de edición: 2014
pvp.33,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Brand and Talent
Keohane, Kevin
Kogan Page (2014)
- EAN: 9780749469252
- Páginas: 240
- Fecha de edición: 2014
pvp.33,80 €
En stock
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from ...
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The Inclusion Imperative "How Real Inclusion Creates Better Business and Builds Better Societies"
Frost, Stephen M.
Kogan Page (2014)
- EAN: 9780749471293
- Páginas: 352
- Fecha de edición: 2014
pvp.26,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at ...
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The Mindful International Manager "How to Work Effectively Across Cultures"
Comfort, Jeremy Franklin, Peter
Kogan Page (2014)
- EAN: 9780749469825
- Páginas: 248
- Fecha de edición: 2014
pvp.33,80 €
En stock
The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and ...
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Neuro Sell "How Neuroscience Can Power Your Sales Success"
Hazeldine, Simon
Kogan Page (2013)
- EAN: 9780749469214
- Páginas: 232
- Fecha de edición: 2013
pvp.26,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, you need ...
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How to Sell to Retail "The Secrets of Getting Your Product to Market"
Rayner, Clare
Kogan Page (2013)
- EAN: 9780749466800
- Páginas: 264
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key ...
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The 20 Ps of Marketing "A Complete Guide to Marketing Strategy"
Pearson, David
Kogan Page (2013)
- EAN: 9780749471064
- Páginas: 336
- Fecha de edición: 2013
pvp.26,95 €
En stock
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on ...
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Creating Lasting Value "How to Lead, Manage and Market Your Stakeholder Value"
Geelhoed, Jeroen Hamurcu, Nur Samhoud, Salem
Kogan Page (2013)
- EAN: 9780749471170
- Páginas: 320
- Fecha de edición: 2013
pvp.33,80 €
En stock
The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders ...
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The Handbook of International Trade and Finance
Grath, Anders
Kogan Page (2013)
- EAN: 9780749469542
- Páginas: 240
- Fecha de edición: 2013
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade & Finance offers an extensive and topical explanation ...
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Practical Statistics "A Handbook for Business Projects"
Buglear, John
Kogan Page (2013)
- EAN: 9780749468460
- Páginas: 184
- Fecha de edición: 2013
En tienda:
26,95 €En la web:20,21 €
En stock
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being ...
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Strategic Brand Engagement "Using HR and Marketing to Connect Your Brand Customers, Channel"
Fisher, John G.
Kogan Page (2013)
- EAN: 9780749470135
- Páginas: 232
- Fecha de edición: 2013
pvp.47,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the ...
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Innovation "How Innovators think, act and change our world"
Mcdonald, Kim Chandler
Kogan Page (2013)
- EAN: 9780749469665
- Páginas: 264
- Fecha de edición: 2013
pvp.26,95 €
En stock
Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our ...
