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Libros de: Kogan Page

Mostrando 500 libros encontrados. (25 páginas).

  • Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"

    Humanizing Big Data "Marketing at the Meeting of Data, Social Science and Consumer Insight"

    Strong, Colin

    Kogan Page (2015)

    valoración

    • EAN: 9780749472115
    • Páginas: 224
    • Fecha de edición: 2015

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but ...

  • Leading Digital Strategy "Driving Business Growth Through Effective E-Commerce"

    Leading Digital Strategy "Driving Business Growth Through Effective E-Commerce"

    Bones, Christopher Hammersley, James

    Kogan Page (2015)

    valoración

    • EAN: 9780749473099
    • Páginas: 240
    • Fecha de edición: 2015

    pvp.26,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. ...

  • Marketing Excellence 3 "Award-Winning Companies Reveal the Secrets of Their Success"

    Marketing Excellence 3 "Award-Winning Companies Reveal the Secrets of Their Success"

    Burkitt, Hugh

    Kogan Page (2015)

    valoración

    • EAN: 9780749473785
    • Páginas: 280
    • Fecha de edición: 2015

    pvp.33,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. ...

  • Professional Services Marketing Handbook "How to Build Relationships, Grow Your Firm and Become a Client Champion"

    Professional Services Marketing Handbook "How to Build Relationships, Grow Your Firm and Become a Client Champion"

    Clark, Nigel Nixon, Charles

    Kogan Page (2015)

    valoración

    • EAN: 9780749473464
    • Páginas: 280
    • Fecha de edición: 2015

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with ...

  • What is a 21st Century Brand? "New Thinking from the Next Generation of Agency Leaders"

    What is a 21st Century Brand? "New Thinking from the Next Generation of Agency Leaders"

    Kendall, Nick

    Kogan Page (2015)

    valoración

    • EAN: 9780749472627
    • Páginas: 432
    • Fecha de edición: 2015

    pvp.53,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe ...

  • The Kapferer on Luxury "How Luxury Brands Can Grow Yet Remain Rare"

    The Kapferer on Luxury "How Luxury Brands Can Grow Yet Remain Rare"

    Kapferer, Jean Noel

    Kogan Page (2015)

    valoración

    • EAN: 9780749474362
    • Páginas: 240
    • Fecha de edición: 2015

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers ...

  • Real Project Management "The Skills and Capabilities You Will Need for Successful Project Delivery"

    Real Project Management "The Skills and Capabilities You Will Need for Successful Project Delivery"

    Taylor , Peter

    Kogan Page (2014)

    valoración

    • EAN: 9780749471217
    • Páginas: 248
    • Fecha de edición: 2014

    pvp.33,80 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity ...

  • Fundamentals of Risk Management "Understanding, Evaluating and Implementing Effective Risk Management"

    Fundamentals of Risk Management "Understanding, Evaluating and Implementing Effective Risk Management"

    Hopkin, Paul

    Kogan Page (2014)

    valoración

    • EAN: 9780749472443
    • Páginas: 448
    • Fecha de edición: 2014

    pvp.53,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Fundamentals of Risk Management provides a comprehensive introduction to the subject of commercial and business risk, examining the key components of risk management and its application. With relevant examples for both the private and public ...

  • Executive Finance and Strategy "How to Understand and Use Financial Information to Set Strategic Goals"

    Executive Finance and Strategy "How to Understand and Use Financial Information to Set Strategic Goals"

    Tiffin, Ralph

    Kogan Page (2014)

    valoración

    • EAN: 9780749471507
    • Páginas: 344
    • Fecha de edición: 2014

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of ...

  • Neuroscience for Coaches "How to Use the Latest Insights for the Benefit of Your Clients"

    Neuroscience for Coaches "How to Use the Latest Insights for the Benefit of Your Clients"

    Brann, Amy

    Kogan Page (2014)

    valoración

    • EAN: 9780749472375
    • Páginas: 232
    • Fecha de edición: 2014

    pvp.39,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The world of coaching is competitive. Organisations want coaches who deliver results, and can prove it. Many coaching tools and techniques are now fairly well established - but how do they actually work? The coach ...

  • Stickier Marketing "How to Win Customers in a Digital Age"

    Stickier Marketing "How to Win Customers in a Digital Age"

    Leboff, Grant

    Kogan Page (2014)

    valoración

    • EAN: 9780749471088
    • Páginas: 272
    • Fecha de edición: 2014

    pvp.26,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition ...

  • The Management of Luxury "A Practitioner's Handbook"

    The Management of Luxury "A Practitioner's Handbook"

    Berghaus, Bejamin Mueller-Stewens, Gunter

    Kogan Page (2014)

    valoración

    • EAN: 9780749471668
    • Páginas: 488
    • Fecha de edición: 2014

    pvp.67,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management ...

  • Developing Resilient Organizations "How to Create an Adaptive, High Performance and Engaged Organization"

    Developing Resilient Organizations "How to Create an Adaptive, High Performance and Engaged Organization"

    Elvin, Charles Strycharczyk, Doug

    Kogan Page (2014)

    valoración

    • EAN: 9780749470098
    • Páginas: 264
    • Fecha de edición: 2014

    pvp.40,55 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Much of the fear and uncertainty surrounding the global recession is concerned with the adverse impact it will have on organisations and society. However, recessions are nothing new. We know from past experience that when ...

  • Creating Authentic Organizations "Bringing Meaning and Engagement Back to Work"

    Creating Authentic Organizations "Bringing Meaning and Engagement Back to Work"

    Ryde, Robin Sofianos, Lisa

    Kogan Page (2014)

    valoración

    • EAN: 9780749471439
    • Páginas: 208
    • Fecha de edición: 2014

    pvp.33,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the complex and global economy it's more important than ever that we recognize and respond to the need for employees to bring their authentic selves to work. Doing so can mean increased innovation, productivity, ...

  • Complete Training Evaluation "The Comprehensive Guide to Measuring Return on Investment"

    Complete Training Evaluation "The Comprehensive Guide to Measuring Return on Investment"

    Griffin, Richard

    Kogan Page (2014)

    valoración

    • EAN: 9780749471002
    • Páginas: 296
    • Fecha de edición: 2014

    pvp.40,55 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    While substantial advances have been made in the L&D profession over the last decade, evaluation remains by far the weakest part of the L&D cycle. Most organisations wish to evaluate the impact of their investment ...

  • The Complete Guide to Professional Networking "The Secrets of Online and Offline Success"

    The Complete Guide to Professional Networking "The Secrets of Online and Offline Success"

    Phillips, Simon

    Kogan Page (2014)

    valoración

    • EAN: 9780749468910
    • Páginas: 192
    • Fecha de edición: 2014

    pvp.27,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can ...

  • Influential Leadership "A Leader's Guide to Getting Things Done"

    Influential Leadership "A Leader's Guide to Getting Things Done"

    Gautrey, Colin

    Kogan Page (2014)

    valoración

    • EAN: 9780749470517
    • Páginas: 280
    • Fecha de edición: 2014

    pvp.27,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book is about action, results and leadership. Using a simple new framework, it will show you how to make the sort of progress in your work which your organization wants and needs. At the ...

  • Internal Communications "A Manual for Practitioners"

    Internal Communications "A Manual for Practitioners"

    Fitzpatrick, Liam Mounter, Pamela Valskov, Klav

    Kogan Page (2014)

    valoración

    • EAN: 9780749469320
    • Páginas: 272
    • Fecha de edición: 2014

    pvp.33,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Get internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message ...

  • Performance Management

    Performance Management

    Ashdown, Linda

    Kogan Page (2014)

    valoración

    • EAN: 9780749469979
    • Páginas: 216
    • Fecha de edición: 2014

    pvp.33,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Tailored to the needs of HR practitioners, it offers a complete overview of the field strongly aligned to organizational and HR strategies and objectives. Using a combination of practical tools, assessments, scenarios and case studies ...

  • Technology Distribution Channels "Understanding and Managing Channels to Market"

    Technology Distribution Channels "Understanding and Managing Channels to Market"

    Dent, Julian

    Kogan Page (2014)

    valoración

    • EAN: 9780749472177
    • Páginas: 352
    • Fecha de edición: 2014

    pvp.47,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that ...