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Libros de: Kogan Page
Mostrando 104 libros encontrados. (6 páginas).
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Working in the Gig Economy "How to Thrive and Succeed When You Chose to Work for Yourself "
Oppong, Thomas
Kogan Page (2018)
- EAN: 9780749483555
- Páginas: 178
- Fecha de edición: 2018
pvp.21,00 €
En stock
There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in ...
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The Gen Z Frequency "How Brands Tune in and Build Credibility "
Baird, Derek E. Witt, Gregg L.
Kogan Page (2018)
- EAN: 9780749482480
- Páginas: 240
- Fecha de edición: 2018
pvp.20,00 €
En stock
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic ...
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The GDPR Handbook "A Guide to Implementing the EU General Data Protection Regulation "
Kolah , Ardi
Kogan Page (2018)
- EAN: 9780749474942
- Páginas: 353
- Fecha de edición: 2018
pvp.25,00 €
En stock
The GDPR Handbook is a thorough introduction to the EU General Data Protection Regulation. It covers in detail how companies of all sizes need to operate within the GDPR requirements and how to deal with ...
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Anti-Money Laundering "A Practical Guide to Reducing Organizational Risk "
Chapman, Rose
Kogan Page (2018)
- EAN: 9780749481896
- Páginas: 210
- Fecha de edición: 2018
pvp.47,95 €
En stock
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks ...
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Digital Darwinism "Survival of the Fittest in the Age of Business Disruption "
Goodwin, Tom
Kogan Page (2018)
- EAN: 9780749482282
- Páginas: 232
- Fecha de edición: 2018
pvp.19,95 €
En stock
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is ...
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Accounting and Finance for Managers "A Decision-Making Approach "
Bamber, Matt Parry, Simon
Kogan Page (2017)
- EAN: 9780749481148
- Páginas: 488
- Fecha de edición: 2017
pvp.48,95 €
En stock
Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in the key concepts of accounting and finance. Including real financial statements and ...
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Native Advertising "The Essential Guide "
Lovell, Dale
Kogan Page (2017)
- EAN: 9780749481162
- Páginas: 240
- Fecha de edición: 2017
pvp.20,00 €
En stock
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to ...
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Effective People Management "Your Guide to Boosting Performance, Managing Conflict and Becoming a Great Leader in Your Start Up"
Wellington, Pat
Kogan Page (2017)
- EAN: 9780749480820
- Páginas: 256
- Fecha de edición: 2017
pvp.15,00 €
En stock
Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all ...
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How the Stock Market Works
Becket, Michael
Kogan Page (2017)
- EAN: 9780749480554
- Páginas: 176
- Fecha de edición: 2017
pvp.21,00 €
En stock
So just how does the investment industry really work?
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their ... -
Conduct Risk Management "Using a Behavioural Approach to Protect Your Board and Financial Services Business "
Miles, Roger
Kogan Page (2017)
- EAN: 9780749478612
- Páginas: 312
- Fecha de edición: 2017
pvp.62,95 €
En stock
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world. Its prosecutors intervene assertively to challenge financial ...
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The 4G Mobile Revolution "Creation, innovation and transformation at EE"
Jackson, Stuart Swantee, Olaf
Kogan Page (2016)
- EAN: 9780749479398
- Páginas: 216
- Fecha de edición: 2016
pvp.29,50 €
En stock
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged ...
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Customer Innovation "Customer-Centric Strategy for Enduring Growth"
Debruyne, Marion
Kogan Page (2014)
- EAN: 9780749471644
- Páginas: 264
- Fecha de edición: 2014
pvp.39,95 €
En stock
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're ...
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Digital Branding "A Complete Step-by-Step Guide to Strategy, Tactics and Measurement"
Rowles, Daniel
Kogan Page (2014)
- EAN: 9780749469955
- Páginas: 232
- Fecha de edición: 2014
pvp.33,80 €
En stock
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, ...
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Logistics and Retail Management "Emerging Issues and New Challenges in the Retail Supply Chain"
Fernie, John Sparks, Leigh
Kogan Page (2014)
- EAN: 9780749468231
- Páginas: 280
- Fecha de edición: 2014
pvp.59,95 €
En stock
The fourth edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted ...
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The Best Digital Marketing Campaigns in the World II "Mastering the Art of Customer Engagement"
Ryan, Damian
Kogan Page (2014)
- EAN: 9780749469689
- Páginas: 272
- Fecha de edición: 2014
pvp.26,95 €
En stock
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights ...
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Brand and Talent
Keohane, Kevin
Kogan Page (2014)
- EAN: 9780749469252
- Páginas: 240
- Fecha de edición: 2014
pvp.33,80 €
En stock
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from ...
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The Mindful International Manager "How to Work Effectively Across Cultures"
Comfort, Jeremy Franklin, Peter
Kogan Page (2014)
- EAN: 9780749469825
- Páginas: 248
- Fecha de edición: 2014
pvp.33,80 €
En stock
The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and ...
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The 20 Ps of Marketing "A Complete Guide to Marketing Strategy"
Pearson, David
Kogan Page (2013)
- EAN: 9780749471064
- Páginas: 336
- Fecha de edición: 2013
pvp.26,95 €
En stock
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on ...
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Creating Lasting Value "How to Lead, Manage and Market Your Stakeholder Value"
Geelhoed, Jeroen Hamurcu, Nur Samhoud, Salem
Kogan Page (2013)
- EAN: 9780749471170
- Páginas: 320
- Fecha de edición: 2013
pvp.33,80 €
En stock
The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders ...
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Practical Statistics "A Handbook for Business Projects"
Buglear, John
Kogan Page (2013)
- EAN: 9780749468460
- Páginas: 184
- Fecha de edición: 2013
En tienda:
26,95 €En la web:20,21 €
En stock
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being ...
