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Libros de: Kogan Page
Mostrando 99 libros encontrados. (5 páginas).
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Accounting and Finance for Managers "A Decision-Making Approach "
Bamber, Matt Parry, Simon
Kogan Page (2017)
- EAN: 9780749481148
- Páginas: 488
- Fecha de edición: 2017
pvp.48,95 €
En stock
Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in the key concepts of accounting and finance. Including real financial statements and ...
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Native Advertising "The Essential Guide "
Lovell, Dale
Kogan Page (2017)
- EAN: 9780749481162
- Páginas: 240
- Fecha de edición: 2017
pvp.20,00 €
En stock
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to ...
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Effective People Management "Your Guide to Boosting Performance, Managing Conflict and Becoming a Great Leader in Your Start Up"
Wellington, Pat
Kogan Page (2017)
- EAN: 9780749480820
- Páginas: 256
- Fecha de edición: 2017
pvp.15,00 €
En stock
Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all ...
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How the Stock Market Works
Becket, Michael
Kogan Page (2017)
- EAN: 9780749480554
- Páginas: 176
- Fecha de edición: 2017
pvp.21,00 €
En stock
So just how does the investment industry really work?
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their ... -
Conduct Risk Management "Using a Behavioural Approach to Protect Your Board and Financial Services Business "
Miles, Roger
Kogan Page (2017)
- EAN: 9780749478612
- Páginas: 312
- Fecha de edición: 2017
pvp.62,95 €
En stock
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world. Its prosecutors intervene assertively to challenge financial ...
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The 4G Mobile Revolution "Creation, innovation and transformation at EE"
Jackson, Stuart Swantee, Olaf
Kogan Page (2016)
- EAN: 9780749479398
- Páginas: 216
- Fecha de edición: 2016
pvp.29,50 €
En stock
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged ...
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Customer Innovation "Customer-Centric Strategy for Enduring Growth"
Debruyne, Marion
Kogan Page (2014)
- EAN: 9780749471644
- Páginas: 264
- Fecha de edición: 2014
pvp.39,95 €
En stock
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're ...
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Digital Branding "A Complete Step-by-Step Guide to Strategy, Tactics and Measurement"
Rowles, Daniel
Kogan Page (2014)
- EAN: 9780749469955
- Páginas: 232
- Fecha de edición: 2014
pvp.33,80 €
En stock
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, ...
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Logistics and Retail Management "Emerging Issues and New Challenges in the Retail Supply Chain"
Fernie, John Sparks, Leigh
Kogan Page (2014)
- EAN: 9780749468231
- Páginas: 280
- Fecha de edición: 2014
pvp.59,95 €
En stock
The fourth edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted ...
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The Best Digital Marketing Campaigns in the World II "Mastering the Art of Customer Engagement"
Ryan, Damian
Kogan Page (2014)
- EAN: 9780749469689
- Páginas: 272
- Fecha de edición: 2014
pvp.26,95 €
En stock
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights ...
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Brand and Talent
Keohane, Kevin
Kogan Page (2014)
- EAN: 9780749469252
- Páginas: 240
- Fecha de edición: 2014
pvp.33,80 €
En stock
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from ...
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The Mindful International Manager "How to Work Effectively Across Cultures"
Comfort, Jeremy Franklin, Peter
Kogan Page (2014)
- EAN: 9780749469825
- Páginas: 248
- Fecha de edición: 2014
pvp.33,80 €
En stock
The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and ...
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The 20 Ps of Marketing "A Complete Guide to Marketing Strategy"
Pearson, David
Kogan Page (2013)
- EAN: 9780749471064
- Páginas: 336
- Fecha de edición: 2013
pvp.26,95 €
En stock
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on ...
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Creating Lasting Value "How to Lead, Manage and Market Your Stakeholder Value"
Geelhoed, Jeroen Hamurcu, Nur Samhoud, Salem
Kogan Page (2013)
- EAN: 9780749471170
- Páginas: 320
- Fecha de edición: 2013
pvp.33,80 €
En stock
The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders ...
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Practical Statistics "A Handbook for Business Projects"
Buglear, John
Kogan Page (2013)
- EAN: 9780749468460
- Páginas: 184
- Fecha de edición: 2013
En tienda:
26,95 €En la web:20,21 €
En stock
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being ...
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Innovation "How Innovators think, act and change our world"
Mcdonald, Kim Chandler
Kogan Page (2013)
- EAN: 9780749469665
- Páginas: 264
- Fecha de edición: 2013
pvp.26,95 €
En stock
Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our ...
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Business Research "Enjoy Creating, Developing and Writing Your Business Project"
Coakes, E. Ng, Wilson
Kogan Page (2013)
- EAN: 9780749468958
- Páginas: 232
- Fecha de edición: 2013
pvp.32,95 €
En stock
Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice ...
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Mobile Marketing "How Mobile Technology is Revolutionising Marketing, Communicatio"
Rowles, Daniel
Kogan Page (2013)
- EAN: 9780749469382
- Páginas: 280
- Fecha de edición: 2013
pvp.26,95 €
En stock
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital ...
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Strength-Based Lean Six Sigma "Building Positive and Engaging Business Improvement"
Shaked, David
Kogan Page (2013)
- EAN: 9780749469504
- Páginas: 264
- Fecha de edición: 2013
pvp.59,95 €
En stock
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased ...
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How Cool Brands Stay Hot
Behrer, Mattias Van Den Bergh, Joeri
Kogan Page (2013)
- EAN: 9780749468040
- Páginas: 288
- Fecha de edición: 2013
pvp.27,05 €
En stock
Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...
