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Libros de: Kogan Page

Mostrando 503 libros encontrados. (26 páginas).

  • The Knowledge Entrepreneur: How Your Business Can Create, Manage and Profit from Intellectual Capital

    The Knowledge Entrepreneur: How Your Business Can Create, Manage and Profit from Intellectual Capital

    Coulson-Thomas, C.

    Kogan Page (2003)

    valoración

    • EAN: 9780749439460
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Additional information includes: a list of possible commercial ventures; detailed checklists that can be used for identifying and analysing opportunities for knowledge entrepreneurship; and exercises for assessing entrepreneurial potential and "scoping" possible products and services. ...

  • Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

    Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

    Ind, Nicholas

    Kogan Page (2003)

    valoración

    • EAN: 9780749441159
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil. It aims to show that branding can benefit ...

  • Marketing and Selling Professional Services: Practical Approaches to Practice Development

    Marketing and Selling Professional Services: Practical Approaches to Practice Development

    Forsyth, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440909
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.51,51 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Professional services are in no way protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates. And ...

  • Learning Maps and Memory Skills

    Learning Maps and Memory Skills

    Svantesson, I.

    Kogan Page (2003)

    valoración

    • EAN: 9780749441289
    • Páginas: 112
    • Fecha de edición: 2003

    pvp.13,72 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The learning map is a valuable note-taking technique, useful when planning, problem solving, summarizing and brain-storming. Maps can improve memory, save time, boost creative thinking skills and are a good way of getting organized. The ...

  • From Dynasties to Dotcoms: The Rise, Fall and Reinvention of British Business in the Past 100 Years

    From Dynasties to Dotcoms: The Rise, Fall and Reinvention of British Business in the Past 100 Years

    Kennedy, C.

    Kogan Page (2003)

    valoración

    • EAN: 9780749441272
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.34,36 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Money and Banking

    Money and Banking

    Friedman, David

    Kogan Page (2003)

    valoración

    • EAN: 9780899824703
    • Páginas: 640
    • Fecha de edición: 2003

    pvp.103,03 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A survey of the role played by money and banking in the global economy. The book is an introduction for new bankers or students of banking, and a refresher for more experienced bankers preparing for ...

  • Analyzing Financial Statements

    Analyzing Financial Statements

    Ruth, G.

    Kogan Page (2003)

    valoración

    • EAN: 9780899824956
    • Páginas: 344
    • Fecha de edición: 2003

    pvp.120,23 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This guide to financial statements gives step-by-step procedures for analysing income statements, balance sheets and pro forma statements. It explains in detail how to use cash flow statements to evaluate a borrower's needs, how to ...

  • Economics: Fundamentals for Financial Services Providers

    Economics: Fundamentals for Financial Services Providers

    Hooks, J.

    Kogan Page (2003)

    valoración

    • EAN: 9780899824949
    • Páginas: 375
    • Fecha de edición: 2003

    pvp.120,23 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This comprehensive treatment of the economic principles which provide the foundation of the expanding financial services industry develops the concepts of supply and demand which drive market interest rates, wages and other prices. Exploring the ...

  • Scoring Points: How Tesco Is Winning Customer Loyalty

    Scoring Points: How Tesco Is Winning Customer Loyalty

    Humby, C.

    Kogan Page (2003)

    valoración

    • EAN: 9780749435783
    • Páginas: 272
    • Fecha de edición: 2003

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the ...

  • Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions

    Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions

    Davis, A.

    Kogan Page (2003)

    valoración

    • EAN: 9780749439255
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.30,87 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or ...

  • Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

    Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

    Ind, Nicholas

    Kogan Page (2003)

    valoración

    • EAN: 9780749441296
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.32,59 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

    The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

    Heiman, Stephen

    Kogan Page (2003)

    valoración

    • EAN: 9780749441302
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.32,59 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    First published in 1985, this business classic first introduced the concept of Win-Win. This non-manipulative approach to selling was adopted worldwide. This new edition has been updated with new cases, examples, and graphics and continues ...

  • Conceptual Selling

    Conceptual Selling

    Heiman, Stephen

    Kogan Page (2003)

    valoración

    • EAN: 9780749441319
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.32,64 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Conceptual Selling" is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and ...

  • Nations of the World: World Business and Economic Review

    Nations of the World: World Business and Economic Review

    Varios

    Kogan Page (2003)

    valoración

    • EAN: 9780749440886
    • Páginas: 1552
    • Fecha de edición: 2003

    pvp.206,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Updated yearly, "Nations of the World" highlights the political and economic situation in over 230 countries and territories and is a useful reference source for individuals and organizations with an active interest in world affairs. ...

  • The Professional LGV Driver's Handbook

    The Professional LGV Driver's Handbook

    Lowe, David

    Kogan Page (2003)

    valoración

    • EAN: 9780749438227
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.39,39 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    While the knowledge required to pass the LGV driving test should not be underestimated, it is only part of the knowledge and skills a driver will need to do their job legally, safely, healthily, effectively ...

  • The Directory of UK Food Transport and Logistics

    The Directory of UK Food Transport and Logistics

    Gordon, Michael

    Kogan Page (2003)

    valoración

    • EAN: 9780749441760
    • Páginas: 400
    • Fecha de edición: 2003

    pvp.137,51 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This fully photocopiable publication is a companion volume to "The Transport Manager's and Operator's Handbook". It lists almost 4000 food and food-related storage locations in the UK, along with contact details for specialist support service ...

  • Preparing Your Own CV: How to Improve Your Chances of Getting the Job You Want

    Preparing Your Own CV: How to Improve Your Chances of Getting the Job You Want

    Corfield, R.

    Kogan Page (2003)

    valoración

    • EAN: 9780749438937
    • Páginas: 128
    • Fecha de edición: 2003

    pvp.13,72 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Every job hunter needs an impressive CV that describes his or her educational and professional history. A well-prepared, individually tailored CV can greatly improve any candidate's chances of getting a job. This guide offers tips ...

  • Test Your Creative Thinking

    Test Your Creative Thinking

    King, L.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440046
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.13,72 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Almost everyone is born with the capacity to be creative, but those skills are often neglected or untapped. Creative and lateral thinking is all about thinking "outside the box", which means breaking out of familiar ...

  • The Company Secretary's Handbook: A Guide to Duties and Responsibilities

    The Company Secretary's Handbook: A Guide to Duties and Responsibilities

    Ashton, Helen

    Kogan Page (2003)

    valoración

    • EAN: 9780749441197
    • Páginas: 176
    • Fecha de edición: 2003

    pvp.25,71 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    All companies are required by law to appoint a company secretary. With a wide range of responsibilities, they are effectively a company's chief administrative officer. Fully revised and updated, the new edition of this concise ...

  • Who's Who in Retailing: The Definitive Guide to the People Shaping the UK's Retail Sector

    Who's Who in Retailing: The Definitive Guide to the People Shaping the UK's Retail Sector

    Research, V.

    Kogan Page (2003)

    valoración

    • EAN: 9780749441531
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.429,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The dynamic performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future growth. The sector, once thought of as weak, ...