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Libros de: Kogan Page

Mostrando 500 libros encontrados. (25 páginas).

  • The Inspirational Leader: How to Motivate, Encourage and Achieve Success

    The Inspirational Leader: How to Motivate, Encourage and Achieve Success

    Adair, John

    Kogan Page (2003)

    valoración

    • EAN: 9780749440466
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.22,32 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text reinforces the author's argument that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership. Each ...

  • Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brand

    Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brand

    Lindstrom, Martin

    Kogan Page (2003)

    valoración

    • EAN: 9780749438678
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Great Answers to Tough Marketing Questions

    Great Answers to Tough Marketing Questions

    Smith, P.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440220
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.30,87 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Refreshingly easy to read - and use - 'Great Answers to Tough Marketing Questions' provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge ...

  • How to Advertise

    How to Advertise

    Nisenholltz, M.

    Kogan Page (2003)

    valoración

    • EAN: 9780749438494
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.34,31 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own ...

  • Marketing Stripped Bare: An Insider's Guide to the Secret Rules

    Marketing Stripped Bare: An Insider's Guide to the Secret Rules

    Forsyth, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749439972
    • Páginas: 192
    • Fecha de edición: 2003

    pvp.25,71 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. This book demystifies the ...

  • Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

    Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

    Newell, F.

    Kogan Page (2003)

    valoración

    • EAN: 9780749439477
    • Páginas: 263
    • Fecha de edición: 2003

    pvp.36,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to ...

  • Job Evaluation: A Guide to Achieving Equal Pay

    Job Evaluation: A Guide to Achieving Equal Pay

    Armstrong, Michael

    Kogan Page (2003)

    valoración

    • EAN: 9780749439668
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Organizations are recognizing the need to adopt a logical, systematic and defensible approach to creating equitable pay structures and dealing with equal pay issues. This is a practical guide to designing, introducing and managing job ...

  • Powerful Reports and Proposals

    Powerful Reports and Proposals

    Forsyth, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440015
    • Páginas: 128
    • Fecha de edición: 2003

    pvp.13,72 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Getting your message across on paper and presenting a proposal in clear and persuasive form are essential skills for businesspeople. This book provides practical pointers for executives and managers who need to impress, convince and ...

  • The Leader's Guide to Lateral Thinking Skills: Powerful Problem-solving Techniques to Ignite Your Team's "Potential"

    The Leader's Guide to Lateral Thinking Skills: Powerful Problem-solving Techniques to Ignite Your Team's "Potential"
     Potential

    Sloane, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440022
    • Páginas: 186
    • Fecha de edición: 2003

    pvp.23,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Challenging conventional approaches and describing new ways of thinking, this book introduces the concept of the "lateral leader" - someone who inspires rather than commands, and values ideas and innovation as much as performance and ...

  • Successful Time Management

    Successful Time Management

    Forsyth, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440329
    • Páginas: 144
    • Fecha de edición: 2003

    pvp.13,72 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In business, the increasing pressure to achieve makes time management a vital skill. You need to be able to work efficiently and effectively to ensure that your desired results are achieved - both in your ...

  • Total Integrated Marketing: Breaking the Bounds of the Function

    Total Integrated Marketing: Breaking the Bounds of the Function

    Hulbert, J.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440183
    • Páginas: 368
    • Fecha de edición: 2003

    pvp.39,39 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration ...

  • Dirty Dealing: The Untold Truth About Global Money Laundering and International Crime

    Dirty Dealing: The Untold Truth About Global Money Laundering and International Crime

    Lilley, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440343
    • Páginas: 1288
    • Fecha de edición: 2003

    pvp.22,32 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Over US$1.5 trillion in "dirty" money is washed and moved around the world every year, much of it by organized crime syndicates grossing more than many developed economies. And amazingly all the facilities you need ...

  • The Ultimate Job Search Letters Book

    The Ultimate Job Search Letters Book

    Yate, M.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440695
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.17,16 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In the competitive world of job-hunting, much depends on first impressions - including the first letter of application. This book shows how to write a letter to open doors to job interviews. It covers all ...

  • The Ultimate Business Presentations Book: Make a Great Impression Every Time

    The Ultimate Business Presentations Book: Make a Great Impression Every Time

    Yate, M.

    Kogan Page (2003)

    valoración

    • EAN: 9780749440053
    • Páginas: 224
    • Fecha de edición: 2003

    pvp.20,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The ability to present with authority is critical to achieving success in the workplace, yet it is a daunting prospect for many. This text provides expert guidance on how to make the perfect business presentation, ...

  • Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

    Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

    Gelder, S Van

    Kogan Page (2003)

    valoración

    • EAN: 9780749440237
    • Páginas: 288
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this ...

  • A Handbook of Human Resource Management Practice

    A Handbook of Human Resource Management Practice

    Armstrong, Michael

    Kogan Page (2003)

    valoración

    • EAN: 9780749441050
    • Páginas: 1008
    • Fecha de edición: 2003

    pvp.55,81 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Before such workplace innovations as e-mail and microwaves in the staff rooms, there were personnel departments who placed job adverts, dutifully sorted applications and passed round the odd memo on staff incentive schemes. Today we ...

  • The Business Enterprise Handbook

    The Business Enterprise Handbook

    Barrow, Colin

    Kogan Page (2003)

    valoración

    • EAN: 9780749441005
    • Páginas: 400
    • Fecha de edición: 2003

    pvp.32,59 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    There are over 22 million independently owned businesses in Europe and this book is for those entrepreneurs who want to grow and develop both their businesses and themselves. The authors present the results of their ...

  • The Knowledge Entrepreneur: How Your Business Can Create, Manage and Profit from Intellectual Capital

    The Knowledge Entrepreneur: How Your Business Can Create, Manage and Profit from Intellectual Capital

    Coulson-Thomas, C.

    Kogan Page (2003)

    valoración

    • EAN: 9780749439460
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Additional information includes: a list of possible commercial ventures; detailed checklists that can be used for identifying and analysing opportunities for knowledge entrepreneurship; and exercises for assessing entrepreneurial potential and "scoping" possible products and services. ...

  • Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

    Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

    Ind, Nicholas

    Kogan Page (2003)

    valoración

    • EAN: 9780749441159
    • Páginas: 256
    • Fecha de edición: 2003

    pvp.42,91 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil. It aims to show that branding can benefit ...

  • Marketing and Selling Professional Services: Practical Approaches to Practice Development

    Marketing and Selling Professional Services: Practical Approaches to Practice Development

    Forsyth, Peter

    Kogan Page (2003)

    valoración

    • EAN: 9780749440909
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.51,51 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Professional services are in no way protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates. And ...