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Libros de: Kogan Page
Mostrando 500 libros encontrados. (25 páginas).
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Creating the Strategy "Winning and Keeping Customers in B2B Markets"
Gould, Rennie
Kogan Page (2012)
- EAN: 9780749466145
- Páginas: 248
- Fecha de edición: 2012
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Creating the Strategy" is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and ...
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International Management "Explorations Across Cultures"
Christopher, Elizabeth
Kogan Page (2012)
- EAN: 9780749465285
- Páginas: 408
- Fecha de edición: 2012
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
"International Management" explores management opportunities in encounters across the world between national, organisational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations. From ...
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The Rebel Entrepreneur "Rewriting the Business Rolebook"
Moules, Jonathan
Kogan Page (2012)
- EAN: 9780749464820
- Páginas: 224
- Fecha de edición: 2012
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Everyone wants to start their own business and there are many books telling you how to go about it. The only trouble is that many of them are simply wrong. The "Rebel Entrepreneur" by "Financial ...
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Strategic Project Management
Roberts, Paul
Kogan Page (2012)
- EAN: 9780749464332
- Páginas: 256
- Fecha de edición: 2012
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Strategic Project Management" uses real life case examples to characterize and describe the organizational factors and conditions necessary for projects to thrive and to deliver the organization's strategic objectives. This characterization is formed around ten ...
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The Consumer Mind. Brand perception and the implications for marketers.
Martinez, Pepe
Kogan Page (2012)
- EAN: 9780749465704
- Páginas: 180
- Fecha de edición: 2012
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides ...
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Brand Sense "Sensory Secrets Behind the Stuff We Buy"
Lindstrom, Martin
Kogan Page (2010)
- EAN: 9780749460570
- Páginas: 192
- Fecha de edición: 2010
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. ...
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Bids, Tenders and Proposals "Winning Business Through Best Practice"
Lewis, Harold
Kogan Page (2012)
- EAN: 9780749465605
- Páginas: 256
- Fecha de edición: 2012
pvp.52,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals. Written in a crisp, accessible style using examples and checklists, it explains how to create bids that ...
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Building Your Business Through Export
Westwood, John
Kogan Page (2012)
- EAN: 9780749463755
- Páginas: 288
- Fecha de edición: 2012
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. "Building Your ...
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Financial Management for Non-Financial Managers
Marsh, Clive
Kogan Page (2012)
- EAN: 9780749464677
- Páginas: 256
- Fecha de edición: 2012
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Financial Management for Non-Financial Managers" is an accessible, practical and easy to understand guide that will allow any manager to gain confidence in understanding financial matters, managing a budget and dealing with bankers, accountants and ...
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Adaptability "The Art of Winning In An Age of Uncertainty"
Mckeown, Max
Kogan Page (2012)
- EAN: 9780749465247
- Páginas: 232
- Fecha de edición: 2012
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story ...
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A Guide to Open Innovation and Crowdsourcing "Advice from Leading Experts in the Field"
Sloane, Paul
Kogan Page (2011)
- EAN: 9780749463076
- Páginas: 240
- Fecha de edición: 2011
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of ...
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Digital Wars "Apple, Google, Microsoft and the Battle for the Internet"
Arthur, Charles
Kogan Page (2012)
- EAN: 9780749464134
- Páginas: 272
- Fecha de edición: 2012
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? When did Microsoft have the chance to catch Google in making money ...
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Implementing Strategic Change "Managing Processes and Interfaces to Develop a Highly Productive"
Bevington, Tom Samson, Danny
Kogan Page (2012)
- EAN: 9780749465544
- Páginas: 248
- Fecha de edición: 2012
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
One of the key success factors for any organization is effective strategic change - to ensure adaptability and increase productivity. Despite its importance, most change management projects fail or only partly deliver on their promise, ...
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Key Account Management "Tools and Techniques for Achieving Profitable Key Supplier Statu"
Cheverton, Peter
Kogan Page (2012)
- EAN: 9780749463519
- Páginas: 388
- Fecha de edición: 2012
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, ...
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Accounting for Non-accountants "A Manual for Managers and Students"
Mott, Graham
Kogan Page (2012)
- EAN: 9780749464943
- Páginas: 336
- Fecha de edición: 2012
pvp.26,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
This updated edition of the best-selling handbook "Accounting for Non-Accountants" provides the perfect introduction to the basics of accounting and business finance. Designed for non-finance students and managers who need an insight into business finance ...
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The Dharma of Capitalism "A Guide to Mindful Decision Making in the Business of Life"
Gor, Nitesh
Kogan Page (2011)
- EAN: 9780749464226
- Páginas: 144
- Fecha de edición: 2011
pvp.16,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
At a time when the business world is still adjusting to the impact of the financial crisis, leaders and decision-makers at all levels need to rethink their attitudes and strategies. Looking for new ways to ...
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Supply Chain Risk Management "Vulnerability and Resilience in Logistics"
Waters, Donald
Kogan Page (2011)
- EAN: 9780749463939
- Páginas: 264
- Fecha de edición: 2011
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Now in its second edition, "Supply Chain Risk Management" is essential reading for anyone who wants to know about the growing impact of risk on supply chains, its management and how to mitigate its effects. ...
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The New Strategic Brand Management "Advanced Insights and Strategic Thinking"
Kapferer, Jean Noel
Kogan Page (2012)
- EAN: 9780749465155
- Páginas: 512
- Fecha de edición: 2012
pvp.53,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not ...
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Managing Bussines Risk "A Practical Guide to Protecting Your Business"
Reuvid, Jonathan
Kogan Page (2011)
- EAN: 9780749462826
- Páginas: 304
- Fecha de edición: 2011
pvp.67,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Risk management is the identification, assessment and prioritization of risks,
and effective risk management is a vital consideration when looking to
safeguard your company's commercial future and deal with the latest
regulatory requirements. Managing Business ... -
Spending Advertising Money in the Digital Age "How to Navigate the Media Flow"
Pringle, Hamish
Kogan Page (2011)
- EAN: 9780749463052
- Páginas: 336
- Fecha de edición: 2011
pvp.38,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Seismic changes are occurring in the world of advertising due to the
inexorable rise of new technologies and the way consumers are using new
media. These changes in behaviour are challenging accepted ways of using
