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Libros de: Kogan Page
Mostrando 495 libros encontrados. (25 páginas).
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Business and Financial Models
Marsh, Clive
Kogan Page (2013)
- EAN: 9780749468101
- Páginas: 296
- Fecha de edición: 2013
pvp.33,75 €
Disponible entre 11 y 20 dias
A good business model should describe how an organization creates and delivers value. A vital tool for business strategy, it enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, ...
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How Cool Brands Stay Hot
Behrer, Mattias Van Den Bergh, Joeri
Kogan Page (2013)
- EAN: 9780749468040
- Páginas: 288
- Fecha de edición: 2013
pvp.27,05 €
En stock
Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...
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Selling to Win
Denny, Richard
Kogan Page (2013)
- EAN: 9780749466312
- Páginas: 224
- Fecha de edición: 2013
pvp.17,60 €
Disponible entre 11 y 20 dias
Richard Denny is the "godfather of salesmanship" and "Selling to Win" has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands ...
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Organizational Behaviour
Arvinen-Muondo, Raisa Perkins, Stephen J.
Kogan Page (2012)
- EAN: 9780749463601
- Páginas: 352
- Fecha de edición: 2012
pvp.53,95 €
En stock
"Organizational Behaviour" bridges the gap between OB and HRM, and the interrelated nature of these fields of study that are more often than not treated separately. It helps the reader to relate the OB canon ...
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Managing Business Risk "A Practical Guide to Protecting Your Business"
Reuvid, Jonathan
Kogan Page (2012)
- EAN: 9780749466848
- Páginas: 256
- Fecha de edición: 2012
pvp.87,90 €
En stock
Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. "Managing Business Risk" will ...
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Green Logistics "Improving the Environmental Sustainability of Logistics"
Browne, Michael Mckinnon, Alan Whiteing, Anthony
Kogan Page (2012)
- EAN: 9780749466251
- Páginas: 392
- Fecha de edición: 2012
pvp.53,95 €
En stock
As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. "Green Logistics" analyzes the environmental consequences of ...
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Talent Economics "The Fine Line Between Winning and Losing the Global War for Tale"
Nagpal, Gyan
Kogan Page (2012)
- EAN: 9780749468484
- Páginas: 224
- Fecha de edición: 2012
pvp.33,80 €
En stock
The microscope on talent is in sharp focus and HR has more programmes and processes to manage talent than ever before. Yet many CEOs continue to see talent management as an escalating risk. The truth ...
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Improve Your Global Business English "The Essential Toolkit for Writing and Communicating Across Borde"
Bhattacharjee, Sudakshina Talbot, Fiona
Kogan Page (2012)
- EAN: 9780749466138
- Páginas: 256
- Fecha de edición: 2012
pvp.20,95 €
En stock
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized ...
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Psychometrics in Coaching "Using Psychological and Psychometric Tools for Development"
Passmore, Jonathan
Kogan Page (2012)
- EAN: 9780749466640
- Páginas: 440
- Fecha de edición: 2012
pvp.41,95 €
En stock
With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Written by ...
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20:20 Project Management "How to Deliver on Time, on Budget and on Spec"
Marks, Tony
Kogan Page (2012)
- EAN: 9780749466084
- Páginas: 320
- Fecha de edición: 2012
pvp.39,95 €
En stock
"20: 20 Project Management" is the definitive guide to successful project management in practice, not just in theory. It gives readers exactly what they need to know: how to pull off successful project delivery in ...
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International Human Resource Development "Learning, Education and Training for Individuals and Organizatio"
Wilson, John
Kogan Page (2012)
- EAN: 9780749461065
- Páginas: 536
- Fecha de edición: 2012
pvp.53,95 €
En stock
"International Human Resource Development" provides both thought-provoking questions and stimulating answers to the key factors in HR development today. It's the ideal handbook for all professional trainers and provides core information needed by all professional ...
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Soul Trader "Putting the Heart Back into Your Business"
Ogunlaru, Rasheed
Kogan Page (2012)
- EAN: 9780749466374
- Páginas: 272
- Fecha de edición: 2012
pvp.19,95 €
En stock
If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started ...
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Fashion Brands "Branding Style from Armani to Zara"
Tungate, Mark
Kogan Page (2012)
- EAN: 9780749464462
- Páginas: 240
- Fecha de edición: 2012
pvp.26,95 €
En stock
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media ...
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Creating the Strategy "Winning and Keeping Customers in B2B Markets"
Gould, Rennie
Kogan Page (2012)
- EAN: 9780749466145
- Páginas: 248
- Fecha de edición: 2012
pvp.39,95 €
Disponible entre 11 y 20 dias
"Creating the Strategy" is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and ...
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International Management "Explorations Across Cultures"
Christopher, Elizabeth
Kogan Page (2012)
- EAN: 9780749465285
- Páginas: 408
- Fecha de edición: 2012
pvp.53,95 €
Disponible entre 11 y 20 dias
"International Management" explores management opportunities in encounters across the world between national, organisational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations. From ...
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The Rebel Entrepreneur "Rewriting the Business Rolebook"
Moules, Jonathan
Kogan Page (2012)
- EAN: 9780749464820
- Páginas: 224
- Fecha de edición: 2012
pvp.19,95 €
Disponible entre 11 y 20 dias
Everyone wants to start their own business and there are many books telling you how to go about it. The only trouble is that many of them are simply wrong. The "Rebel Entrepreneur" by "Financial ...
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Strategic Project Management
Roberts, Paul
Kogan Page (2012)
- EAN: 9780749464332
- Páginas: 256
- Fecha de edición: 2012
pvp.33,80 €
Disponible entre 11 y 20 dias
"Strategic Project Management" uses real life case examples to characterize and describe the organizational factors and conditions necessary for projects to thrive and to deliver the organization's strategic objectives. This characterization is formed around ten ...
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The Consumer Mind. Brand perception and the implications for marketers.
Martinez, Pepe
Kogan Page (2012)
- EAN: 9780749465704
- Páginas: 180
- Fecha de edición: 2012
pvp.33,80 €
Disponible entre 11 y 20 dias
"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides ...
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Brand Sense "Sensory Secrets Behind the Stuff We Buy"
Lindstrom, Martin
Kogan Page (2010)
- EAN: 9780749460570
- Páginas: 192
- Fecha de edición: 2010
pvp.19,95 €
Disponible entre 11 y 20 dias
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. ...
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Bids, Tenders and Proposals "Winning Business Through Best Practice"
Lewis, Harold
Kogan Page (2012)
- EAN: 9780749465605
- Páginas: 256
- Fecha de edición: 2012
pvp.52,95 €
Disponible entre 11 y 20 dias
This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals. Written in a crisp, accessible style using examples and checklists, it explains how to create bids that ...
