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Libros de: Kogan Page
Mostrando 503 libros encontrados. (26 páginas).
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Practical Statistics "A Handbook for Business Projects"
Buglear, John
Kogan Page (2013)
- EAN: 9780749468460
- Páginas: 184
- Fecha de edición: 2013
En tienda:
26,95 €En la web:20,21 €
En stock
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being ...
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Strategic Brand Engagement "Using HR and Marketing to Connect Your Brand Customers, Channel"
Fisher, John G.
Kogan Page (2013)
- EAN: 9780749470135
- Páginas: 232
- Fecha de edición: 2013
pvp.47,30 €
Sin Stock. Posibilidad entre 11 y 20 dias
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the ...
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Innovation "How Innovators think, act and change our world"
Mcdonald, Kim Chandler
Kogan Page (2013)
- EAN: 9780749469665
- Páginas: 264
- Fecha de edición: 2013
pvp.26,95 €
En stock
Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our ...
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Business Research "Enjoy Creating, Developing and Writing Your Business Project"
Coakes, E. Ng, Wilson
Kogan Page (2013)
- EAN: 9780749468958
- Páginas: 232
- Fecha de edición: 2013
pvp.32,95 €
En stock
Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice ...
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Mobile Marketing "How Mobile Technology is Revolutionising Marketing, Communicatio"
Rowles, Daniel
Kogan Page (2013)
- EAN: 9780749469382
- Páginas: 280
- Fecha de edición: 2013
pvp.26,95 €
En stock
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital ...
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Strength-Based Lean Six Sigma "Building Positive and Engaging Business Improvement"
Shaked, David
Kogan Page (2013)
- EAN: 9780749469504
- Páginas: 264
- Fecha de edición: 2013
pvp.59,95 €
En stock
Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased ...
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Brand esSense "Using Sense, Symbol and Story to Design Brand Identity"
Gains, Neil
Kogan Page (2013)
- EAN: 9780749470012
- Páginas: 232
- Fecha de edición: 2013
pvp.39,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the ...
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How to Grow Leaders "he Seven Key Principles of Effective Leadership Development"
Adair, John
Kogan Page (2009)
- EAN: 9780749454807
- Páginas: 192
- Fecha de edición: 2009
pvp.21,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
"How to Grow Leaders" is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught. John Adair identifies the seven key principles of leadership ...
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Adland "A Global History of Advertising"
Tungate, Mark
Kogan Page (2013)
- EAN: 9780749464318
- Páginas: 272
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio ...
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Risk Management
Hopkin, Paul
Kogan Page (2013)
- EAN: 9780749468385
- Páginas: 288
- Fecha de edición: 2013
pvp.33,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it ...
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Business and Financial Models
Marsh, Clive
Kogan Page (2013)
- EAN: 9780749468101
- Páginas: 296
- Fecha de edición: 2013
pvp.33,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
A good business model should describe how an organization creates and delivers value. A vital tool for business strategy, it enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, ...
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How Cool Brands Stay Hot
Behrer, Mattias Van Den Bergh, Joeri
Kogan Page (2013)
- EAN: 9780749468040
- Páginas: 288
- Fecha de edición: 2013
pvp.27,05 €
En stock
Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...
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Selling to Win
Denny, Richard
Kogan Page (2013)
- EAN: 9780749466312
- Páginas: 224
- Fecha de edición: 2013
pvp.17,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Richard Denny is the "godfather of salesmanship" and "Selling to Win" has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands ...
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Organizational Behaviour
Arvinen-Muondo, Raisa Perkins, Stephen J.
Kogan Page (2012)
- EAN: 9780749463601
- Páginas: 352
- Fecha de edición: 2012
pvp.53,95 €
En stock
"Organizational Behaviour" bridges the gap between OB and HRM, and the interrelated nature of these fields of study that are more often than not treated separately. It helps the reader to relate the OB canon ...
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Managing Business Risk "A Practical Guide to Protecting Your Business"
Reuvid, Jonathan
Kogan Page (2012)
- EAN: 9780749466848
- Páginas: 256
- Fecha de edición: 2012
pvp.87,90 €
En stock
Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. "Managing Business Risk" will ...
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Green Logistics "Improving the Environmental Sustainability of Logistics"
Browne, Michael Mckinnon, Alan Whiteing, Anthony
Kogan Page (2012)
- EAN: 9780749466251
- Páginas: 392
- Fecha de edición: 2012
pvp.53,95 €
En stock
As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. "Green Logistics" analyzes the environmental consequences of ...
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Talent Economics "The Fine Line Between Winning and Losing the Global War for Tale"
Nagpal, Gyan
Kogan Page (2012)
- EAN: 9780749468484
- Páginas: 224
- Fecha de edición: 2012
pvp.33,80 €
En stock
The microscope on talent is in sharp focus and HR has more programmes and processes to manage talent than ever before. Yet many CEOs continue to see talent management as an escalating risk. The truth ...
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Improve Your Global Business English "The Essential Toolkit for Writing and Communicating Across Borde"
Bhattacharjee, Sudakshina Talbot, Fiona
Kogan Page (2012)
- EAN: 9780749466138
- Páginas: 256
- Fecha de edición: 2012
pvp.20,95 €
En stock
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized ...
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Psychometrics in Coaching "Using Psychological and Psychometric Tools for Development"
Passmore, Jonathan
Kogan Page (2012)
- EAN: 9780749466640
- Páginas: 440
- Fecha de edición: 2012
pvp.41,95 €
En stock
With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Written by ...
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20:20 Project Management "How to Deliver on Time, on Budget and on Spec"
Marks, Tony
Kogan Page (2012)
- EAN: 9780749466084
- Páginas: 320
- Fecha de edición: 2012
pvp.39,95 €
En stock
"20: 20 Project Management" is the definitive guide to successful project management in practice, not just in theory. It gives readers exactly what they need to know: how to pull off successful project delivery in ...
