Tu pedido
Libros de: Kogan Page
Mostrando 104 libros encontrados. (6 páginas).
-
Market Research in Practice "A Comprehensive Guide to Customer Insight and Market Understanding"
Hague, Paul
Kogan Page (2025)
- EAN: 9781398623231
- Páginas: 424
- Fecha de edición: 2025
pvp.52,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.
Market Research in Practice delivers an overview of the complete research process, from project conception ... -
Armstrong's Handbook of Human Resource Management Practice "A Guide to the Theory and Practice of People Management"
Armstrong, Michael Taylor, Stephen
Kogan Page (2026)
- EAN: 9781398622081
- Páginas: 776
- Fecha de edición: 2026
pvp.67,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understand and apply strategic human resource management with this definitive resource.
Armstrong's Handbook of Human Resource Management Practice by Michael Armstrong and Stephen Taylor is a leading HRM textbook for undergraduate and postgraduate students, ... -
Data and AI Skills "Gain the Confidence You Need to Succeed"
Morrow, Jordan
Kogan Page (2026)
- EAN: 9781398624139
- Páginas: 225
- Fecha de edición: 2026
pvp.29,95 €
En stock
Understanding how to confidently work with data is key to getting the most out of the rapid developments in AI. Develop the essential skills needed to take advantage of everything that data and AI can ...
-
Safer Agentic AI "Principles and Responsible Practices"
Hessami, Ali Watson, Nell
Kogan Page (2026)
- EAN: 9781398625433
- Páginas: 325
- Fecha de edición: 2026
pvp.42,95 €
En stock
Implement advanced and agentic AI with confidence, control and strategic foresight.
Safer Agentic AI is a guide for senior technology and business professionals who must deploy the most advanced AI systems in ways that ... -
The Practical Guide to Digital Transformation "Use Technology to Improve Your Business"
Weiss, Antonio
Kogan Page (2026)
- EAN: 9781398623927
- Páginas: 240
- Fecha de edición: 2026
pvp.39,95 €
En stock
Deliver successful digital transformation with a clear strategy, practical tools and confident decision making.
The Practical Guide to Digital Transformation is a hands-on roadmap for mid-career managers, team leads and directors who need to ... -
Digital Marketing in Practice "Design, Implement and Measure Effective Campaigns"
Knight, Hanne Vorster Larsen, Lizette
Kogan Page (2026)
- EAN: 9781398624726
- Páginas: 535
- Fecha de edición: 2026
pvp.53,95 €
En stock
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice ... -
Advanced Marketing Analytics "Transform Data Into Insights"
Salari, Nasir
Kogan Page (2026)
- EAN: 9781398622869
- Páginas: 195
- Fecha de edición: 2026
pvp.53,95 €
En stock
This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced ...
-
Digital Marketing for Travel Brands "Practical Strategies for Effective Marketing"
Headington, Andy
Kogan Page (2026)
- EAN: 9781398624689
- Páginas: 280
- Fecha de edición: 2026
pvp.41,95 €
En stock
Looking to implement smarter digital marketing strategies that deliver real results in travel?
Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing managers, brand leads and department ... -
Introduction to Hospitality and Tourism Management "A Contemporary Approach"
Turpin, Annemarie M.
Kogan Page (2025)
- EAN: 9781398622258
- Páginas: 352
- Fecha de edición: 2025
pvp.59,95 €
En stock
Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry.
As the industry rapidly evolves with significant shifts in demographics, technology and global interconnectedness, ... -
Applied Consumer Psychology "How to Use Psychological Insights in Marketing"
Harvey, Gareth J.
Kogan Page (2025)
- EAN: 9781398620797
- Páginas: 410
- Fecha de edición: 2025
pvp.56,95 €
En stock
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.
Applied Consumer Psychology is ... -
Digital Marketing Strategy "An Integrated Approach to Online Marketing"
Kingsnorth, Simon
Kogan Page (2025)
- EAN: 9781398622067
- Páginas: 420
- Fecha de edición: 2025
pvp.43,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by ... -
Tech-Enabled Hospitality "Strategies to Elevate Guest Experience and Operational Efficiency"
Gillingham, Jessica
Kogan Page (2025)
- EAN: 9781398620285
- Páginas: 265
- Fecha de edición: 2025
pvp.44,95 €
En stock
While the hotel and short term rental sectors are growing, there is a technology divide between operators using technology strategically to run better operations and those that are not. Hospitality professionals need to understand their ...
-
Sustainable Logistics and Supply Chain Management "Principles and Practices for Sustainable Operations and Management"
Grant, David B. Trautrims, Alexander Wong, Chee Yew
Kogan Page (2022)
- EAN: 9781398604438
- Páginas: 304
- Fecha de edición: 2022
pvp.59,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never ...
-
Inclusive Finance "How Fintech and Innovation Can Transform Financial Inclusion"
Hatami, Alessandro Johnson, Meaghan
Kogan Page (2024)
- EAN: 9781398610439
- Páginas: 316
- Fecha de edición: 2024
pvp.43,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Reduce financial exclusion, improve social impact, meet regulatory compliance and tap into market opportunities with Inclusive Finance.
Financial institutions are under growing pressure from their customers, regulators and employees to play more active roles ... -
Artificial Intelligence for Business "Harness AI for Value, Growth and Innovation"
Lardi, Kamales
Kogan Page (2025)
- EAN: 9781398618008
- Páginas: 270
- Fecha de edición: 2025
pvp.29,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Understand and harness the power of artificial intelligence to drive growth and innovation with this comprehensive guide.
As AI continues to evolve, it is increasingly important for businesses to make informed decisions about how ... -
AI Strategy "Unleash the Power of Artificial Intelligence in Your Business"
Marr, Bernard
Kogan Page (2025)
- EAN: 9781398619555
- Páginas: 310
- Fecha de edición: 2025
pvp.34,95 €
En stock
Is your business truly ready for the AI revolution? Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.
AI is transforming every industry - ... -
Sustainable Advertising "How Advertising Can Support a Better Future"
Bourn, Matt Munden, Sebastian
Kogan Page (2024)
- EAN: 9781398613836
- Páginas: 296
- Fecha de edición: 2024
pvp.47,95 €
En stock
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and ...
-
How the Stock Market Works "A Beginner's Guide to Investment"
Becket, Michael
Kogan Page (2025)
- EAN: 9781398618480
- Páginas: 195
- Fecha de edición: 2025
pvp.23,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Do you want to understand investing but are not sure where to start? Get to grips with everything you need to know about the UK's investment and financial markets with this bestselling guide.
Knowing ... -
Fintech Wars "Tech Titans, Complex Crypto and the Future of Money"
Da Costa, James
Kogan Page (2024)
- EAN: 9781398617025
- Páginas: 260
- Fecha de edición: 2024
pvp.21,50 €
En stock
Fintech touches every part of our lives, from cashless economies to crypto, and even our climate. This book draws back the curtain on this fascinating world full of friction, failure and fortune.
Fintech Wars ... -
Using R in HR Analytics "A Practical Guide to Analysing People Data"
Edwards, Kirsten Edwards, Martin Jang, Daisung
Kogan Page (2024)
- EAN: 9781398618251
- Páginas: 460
- Fecha de edición: 2024
pvp.56,15 €
En stock
Confidently analyse your organization's HR data using R and R Studio to gain insights that improve people strategy and business decision-making.
Effective use of HR data has the power to transform a business. However, ...
