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Libros de: Butterworth-Heinemann

Mostrando 239 libros encontrados. (12 páginas).

  • Roi For Technology Projects.

    Roi For Technology Projects.

    Roulstone, Brian

    Butterworth-Heinemann (2008)

    valoración

    • EAN: 9780750685887
    • Páginas: 343
    • Fecha de edición: 2008

    pvp.46,50 €

    Disponible entre 11 y 20 dias

    This is the first book focusing on the ROI for technology investments written by a technology executive for technology decision makers with the support and guidance of the foremost authority in the discipline of Return ...

  • Essentials Of Human Resource Management

    Essentials Of Human Resource Management

    Tyson, Shaun

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667951
    • Páginas: 480
    • Fecha de edición: 2006

    pvp.47,30 €

    Disponible entre 11 y 20 dias

    Essentials of HRM combines a commentary on organizational behaviour with an explanation of human resource management techniques, and also acts as an introduction to industrial relations. It will prove an invaluable aid to those studying ...

  • Strategic Human Capital Management: Creating Value Through People

    Strategic Human Capital Management: Creating Value Through People

    Ingham, Jon

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750681346
    • Páginas: 400
    • Fecha de edición: 2006

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    Strategic human capital management (HCM) is not just a measurement focused approach to human resource management (HRM). It is certainly not a decision science in which people can be managed as a result of quantitative ...

  • Fashion Marketing: Contemporary Issues

    Fashion Marketing: Contemporary Issues

    Bruce, Margaret Hines, Tony

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750668972
    • Páginas: 352
    • Fecha de edición: 2006

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion ...

  • Quality Management Essentials

    Quality Management Essentials

    Hoyle, David

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667869
    • Páginas: 216
    • Fecha de edición: 2006

    pvp.34,90 €

    Disponible entre 11 y 20 dias

    From the best-selling quality management author, David Hoyle, Quality Management Essentials is the perfect brief, yet authoritative, introduction to the fundamentals of quality management. Quality in organizations, large or small, is achieved with intelligent use ...

  • Global Airlines: Competition In a Transnational Industry

    Global Airlines: Competition In a Transnational Industry

    Hanlon, Pat

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750664394
    • Páginas: 392
    • Fecha de edición: 2006

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ?open skies? agreements, the outcome of the recent downturn ...

  • Marketing Due Diligence: Reconnecting Strategy To Share Price

    Marketing Due Diligence: Reconnecting Strategy To Share Price

    Mcdonald, Malcolm Smith,Brian C. Ward, Keith

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750683425
    • Páginas: 256
    • Fecha de edición: 2007

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...

  • International Business: a Global Perspective

    International Business: a Global Perspective

    Hadjidakis,Spyros Katsioloudes, Marios I.

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750679831
    • Páginas: 842
    • Fecha de edición: 2007

    pvp.63,60 €

    Disponible entre 11 y 20 dias

    Traditionally, "International Business" (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. "International ...

  • Critical Issues In Ecotourism: Paradoxes, Problems And Pathways

    Critical Issues In Ecotourism: Paradoxes, Problems And Pathways

    Higham, James

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750668781
    • Páginas: 439
    • Fecha de edición: 2007

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the field it identifies ...

  • Explanation, Rationale And Implementation Of The Market Data Standard

    Explanation, Rationale And Implementation Of The Market Data Standard

    Sexton, Martin Christopher

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750668392
    • Páginas: 304
    • Fecha de edición: 2007

    pvp.54,85 €

    Disponible entre 11 y 20 dias

    The aim of this book is to provide an objective vendor independent assessment of the Market Data Definition Language (MDDL), the eXtensible Mark-up Language (XML) standard for market data. Assuming little previous knowledge of the ...

  • Human Resource Management For Events: Managing The Event Workforce

    Human Resource Management For Events: Managing The Event Workforce

    Van Der Wagen, Lynn

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750669986
    • Páginas: 272
    • Fecha de edición: 2006

    pvp.54,85 €

    Disponible entre 11 y 20 dias

    "Human Resource Management for Events" is the first text to cover management of human resources in the event environment. Linking theory, research and application, it covers the differing and various types of events in which ...

  • Consumer Behaviour In Tourism

    Consumer Behaviour In Tourism

    Horner,Susan Swarbrooke, John

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667357
    • Páginas: 440
    • Fecha de edición: 2006

    pvp.47,40 €

    Disponible entre 11 y 20 dias

    Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel and transport. Now fully revised ...

  • Marketing And Football: An International Perspective

    Marketing And Football: An International Perspective

    Chadwick,Simon Desbordes,Michel

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750682046
    • Páginas: 544
    • Fecha de edición: 2006

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the ...

  • Sport Funding And Finance

    Sport Funding And Finance

    Stewart, Bob

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750681605
    • Páginas: 248
    • Fecha de edición: 2006

    pvp.42,40 €

    Disponible entre 11 y 20 dias

    Sport Funding and Finance is written for students who wish to get both a broad and deep understanding of the commercial and financial structure of sport in various contexts. To this end, the book provides ...

  • Tourism Crises: Causes, Consequences And Management

    Tourism Crises: Causes, Consequences And Management

    Henderson, Joan C.

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750678346
    • Páginas: 200
    • Fecha de edición: 2006

    pvp.51,15 €

    Disponible entre 11 y 20 dias

    In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions.
    Managing Tourism Crises provides ...

  • Financial Reporting For Business And Practice: Spicer And Pegler'S Book-Keeping And Accounts

    Financial Reporting For Business And Practice: Spicer And Pegler'S Book-Keeping And Accounts

    Gee, Paul

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780406976628
    • Páginas: 695
    • Fecha de edición: 2005

    pvp.56,10 €

    Disponible entre 11 y 20 dias

    Spicer and Pegler's "Financial Reporting for Business and Practice 2004" is the definitive text on financial accounting. First published over ninety years ago as Spicer and Pegler's "Book-Keeping and Accounts", this title centres on the ...

  • Hotel Convention Sales Services And Operations

    Hotel Convention Sales Services And Operations

    Golden- Romero, Pat

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750679022
    • Páginas: 352
    • Fecha de edición: 2007

    pvp.62,30 €

    Disponible entre 11 y 20 dias

    This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel ...

  • Venture Capital In Europe.

    Venture Capital In Europe.

    Gregoriou, Greg N. Kooli, Maher Kraeussl,Roman

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750682596
    • Páginas: 600
    • Fecha de edición: 2006

    pvp.94,65 €

    Disponible entre 11 y 20 dias

    Until recently, only the United States had an active venture capital market. This is changing rapidly, as many other countries have experienced rapid growth in venture capital financing over the past five years. This book ...

  • Stress Testing For Risk Control Under Basel Ii.

    Stress Testing For Risk Control Under Basel Ii.

    Chorafas, Dimitris N.

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750683050
    • Páginas: 352
    • Fecha de edición: 2006

    pvp.73,60 €

    Disponible entre 11 y 20 dias

    The Consultative paper issued by the Basel Committee on Banking Supervision (Basel II) cites the failure of bankers to adequately stress test exposures as a major reason for bad loans. Sample quotes from this crucial ...

  • Enterprise, Entrepreneurship And Innovation: Concepts, Contexts And Commercialization

    Enterprise, Entrepreneurship And Innovation: Concepts, Contexts And Commercialization

    Lowe, Robin Marriott, Sue

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750669207
    • Páginas: 472
    • Fecha de edición: 2005

    pvp.46,00 €

    Disponible entre 11 y 20 dias

    Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the ...