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Zyminkowska, Katarzyna

Libros de: Zyminkowska, Katarzyna

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  • Customer Engagement in Theory and Practice "A Marketing Management Perspective"

    Customer Engagement in Theory and Practice "A Marketing Management Perspective"

    Zyminkowska, Katarzyna

    Palgrave (2019)

    valoración

    • EAN: 9783030116767
    • Páginas: 159
    • Fecha de edición: 2019

    pvp.54,95 €

    Disponible entre 11 y 20 dias

    Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. ...