Zwick, Detlev

Libros de: Zwick, Detlev

Mostrando 1 libros encontrados. (1 páginas).


  • Inside Marketing "Practices, Ideologies, Devices"

    Cayla, Julien Zwick, Detlev

    Oxford University Press. (2012)

    valoración

    • EAN: 9780199655830
    • Páginas: 376
    • Fecha de edición: 2012

    pvp.33,80 €

    Disponible entre 11 y 20 dias

    The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life ...