Zawada, Craig C.
Libros de: Zawada, Craig C.
Mostrando 1 libros encontrados. (1 páginas).
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The Price Advantage
Baker, Walter L. Marn, Michael V. Zawada, Craig C.
Wiley & Sons Ltd. (2010)
- EAN: 9780470481776
- Páginas: 384
- Fecha de edición: 2010
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This is a comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of "The Price Advantage" ...