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Zaltman, Gerald
Libros de: Zaltman, Gerald
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How Customers Think "Essential Insights into the Mind of the Market"
Zaltman, Gerald
Harvard Business School (2003)
- EAN: 9781578518265
- Páginas: 352
- Fecha de edición: 2003
pvp.29,95 €
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How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and ...
