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Young, Richard O.
Libros de: Young, Richard O.
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Persuasive Communication "How Audiences Decide"
Young, Richard O.
Routledge (2016)
- EAN: 9781138920378
- Páginas: 480
- Fecha de edición: 2016
pvp.70,50 €
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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young ...
