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Yakov, Faris
Libros de: Yakov, Faris
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Paid Attention "Innovative Advertising for a Digital World"
Yakov, Faris
Kogan Page (2015)
- EAN: 9780749473600
- Páginas: 216
- Fecha de edición: 2015
pvp.26,95 €
Disponible entre 11 y 20 dias
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences ...
