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Wreden, Nick
Libros de: Wreden, Nick
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Profit Brand: How To Increase The Profitability, Accountability And Sustainability Of Brands.
Wreden, Nick
Kogan Page (2007)
- EAN: 9780749450182
- Páginas: 240
- Fecha de edición: 2007
pvp.29,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Profit Brand" offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy ...
