Wirtz, Jochen
Libros de: Wirtz, Jochen
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Essentials of Services Marketing
Wirtz, Jochen
Prentice-Hall International Ed (2022)
- EAN: 9781292425191
- Páginas: 680
- Fecha de edición: 2022
pvp.75,91 €
Sin Stock. Posibilidad entre 11 y 20 dias
For undergraduate courses in services marketing.
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the ...