Winer, Russell
Libros de: Winer, Russell
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Marketing Management.
Winer, Russell
Prentice-Hall International Ed (2003)
- EAN: 9780131405479
- Páginas: 550
- Fecha de edición: 2003
pvp.71,90 €
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This text reflects the dynamic envronment inhabited by today's markets, helping students understand the parketplace and the impact of technology to make strategic marketing decisions. It's modern, integrated presentation and strategy-based approach covers critical, fundamental ...