Wilson, Alan

Libros de: Wilson, Alan

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  • Marketing Research

    Wilson, Alan

    Bloomsbury Publishing Plc (2026)

    valoración

    • EAN: 9781350442788
    • Páginas: 448
    • Fecha de edición: 2026

    pvp.77,95 €

    En stock

    Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.

    This text equips students with the skills needed to interpret research and use their findings to effect ...