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West, Douglas C.

Libros de: West, Douglas C.

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  • Strategic Marketing "Creating Competitive Advantage"

    Strategic Marketing "Creating Competitive Advantage"
     Creating Competitive Advantage

    Ford, Jane Ibrahim, Essam West, Douglas C.

    Oxford University Press. (2010)

    valoración

    • EAN: 9780199556601
    • Páginas: 616
    • Fecha de edición: 2010

    pvp.55,30 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors ...