Weik, Markus
Libros de: Weik, Markus
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American Patriotism and Corporate Identity in Automobile Advertising "«Whats Good for General Motors Is Good for the Country and Vice Versa?»"
Weik, Markus
Peter Lang Publishing (2019)
- EAN: 9783631776940
- Páginas: 356
- Fecha de edición: 2019
pvp.75,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in ...