Weik, Markus
Libros de: Weik, Markus
Mostrando 1 libros encontrados. (1 páginas).
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    American Patriotism and Corporate Identity in Automobile Advertising "«Whats Good for General Motors Is Good for the Country and Vice Versa?»"
 Weik, Markus Peter Lang Publishing (2019) - EAN: 9783631776940
- Páginas: 356
- Fecha de edición: 2019
 pvp.75,80 € Sin Stock. Posibilidad entre 11 y 20 dias The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in ... 

 
        
        