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Ward, Keith

Libros de: Ward, Keith

Mostrando 2 libros encontrados. (1 páginas).

  • Marketing Due Diligence: Reconnecting Strategy To Share Price

    Marketing Due Diligence: Reconnecting Strategy To Share Price

    Mcdonald, Malcolm Smith,Brian C. Ward, Keith

    Butterworth-Heinemann (2007)

    valoración

    • EAN: 9780750683425
    • Páginas: 256
    • Fecha de edición: 2007

    pvp.46,15 €

    Disponible entre 11 y 20 dias

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...

  • Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Ward, Keith

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657709
    • Páginas: 349
    • Fecha de edición: 2004

    pvp.40,00 €

    Disponible entre 11 y 20 dias

    Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function ...