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Wang, Chenglu

Libros de: Wang, Chenglu

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  • Handbook of Contemporary Marketing in China "Theories and Practices"

    Handbook of Contemporary Marketing in China "Theories and Practices"

    Wang, Chenglu

    Nova Science Publishers (2013)

    valoración

    • EAN: 9781622576432
    • Páginas: 302
    • Fecha de edición: 2013

    pvp.89,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides ...