Walters, Hannah D.
Libros de: Walters, Hannah D.
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AI in Marketing "Applications, Insights, and Analysis"
Hammond, Rachel M. Walters, Hannah D.
Routledge (2025)
- EAN: 9781032743332
 - Páginas: 354
 - Fecha de edición: 2025
 
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AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.
Divided into four ... 

        
        