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Walker, Russell
Libros de: Walker, Russell
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From Big Data to Big Profits "Success with Data and Analytics"
Walker, Russell
Oxford University Press (2015)
- EAN: 9780199378326
- Páginas: 312
- Fecha de edición: 2015
pvp.39,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented ...
