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Vianelli, Donata

Libros de: Vianelli, Donata

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  • Global Marketing "Strategy, Practice, and Cases"

    Global Marketing "Strategy, Practice, and Cases"

    Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata

    Routledge (2020)

    valoración

    • EAN: 9780367196097
    • Páginas: 666
    • Fecha de edición: 2020

    pvp.82,95 €

    Disponible entre 11 y 20 dias

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply ...